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Executive Summary

When it comes to 2012, there are four key areas that will underpin all major developments in the world of online marketing over the next 12 months:

1. Message

Content is king! Copy writing skills will become more important than ever in 2012, with greater emphasis on the quality of the content in searches.

2. Complicity

Digital marketing is becoming more fragmented; so to design, manage, measure, forecast and re-evaluate a winning campaign will require an ever more knowledgeable marketing team.

3. Planning

With new localised search and emphasis on cross platform resources, carefully planned integrated campaigns will be the most successful in 2012.

4. Cross Platform

The need for cross platform support and measurement is crucial for 2012. HTML5 will allow for a more strategic view to function over multiple platforms.

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