SEO Local
Are you visible for local business?
80% of people now search for local businesses online rather than using Yellow or White pages. Google and the other major search engines have developed local algorithms to show results for local businesses.
People are increasingly using Google search instead of traditional telephone directories, many of which do not look further than the first few pages of results. This is why it is important to appear at the top of the main search rankings.
Local searches have the advantage of business listings, Google Maps and reviews linked to the results. Appearing on the first page locally will bring in large amounts of search volume, especially for smaller businesses such as retailers, restaurants, solicitors, hair dressers etc. 82% of local searches are converted to a site view, enquiry, store visit or sale according to a 2008 survey. This is proven to increase leads!
What is Google Local Listings?
Google Local listings feature a map of businesses in the area which is searched for. Local listings appear at the top of search results, people are more likely to click on a local listing in their area rather than having to look through traditional organic or paid search results which are lower down in search results.
How to get into Google Places?
First you have to claim your listing; this requires verifying the listing for your business. It is important to combine duplicate listings and to ensure all information is correct as false addresses could damage your listing’s rank.
You are required to choose one category for the search which your business will appear in. The rest of the categories can be linked to search terms aimed at your target audience. Your keywords and marketing text should be included in your business’s description; it must make sense rather than appearing as totally random. It is most important to look at your competitors listings, try and capitalise on any information which they may have missed out in.
Benefits
Google Local is free and is an excellent way to build online presence and authority. It is increasingly important to become visible within your immediate local target market as traditional business listings and telephone directories will soon become obsolete. It is a relatively easy way to appear top of search rankings locally for your particular business field.
