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Executive Summary
The key focus for online marketing in 2011 will be local search. There are four key areas that will underpin all major developments over the next 12 months:
1. Message
Content is king, copy writing skills will become more important than ever in 2011 with greater empathises on the quality of the content in searches.
2. Complicity
Digital marketing is becoming more fragmented; so to design, manage, measure, forecast and re-evaluate a winning campaign will require an ever more knowledgeable marketing team
3. Planning
With new localised search and empathise on cross platform resources, carefully planned integrated campaigns will be the most successful in 2011.
4. Cross Platform
The need for cross platform support and measurement is crucial for 2011. HTML5 will allow for a more strategic view to function over multiple platforms.
