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HitSearch is a leading online marketing agency in the UK; specialising in search engine marketing – including Search Engine Optimisation (SEO), Pay Per Click (PPC), Affiliate Management, Social Media Marketing and E-Mail marketing.
HitSearch was set up in 2007 by Andy Donaldson and Andy Redfern with the sole aim of delivering specialist search engine marketing campaigns to medium to large businesses across the UK. Since 2007 HitSearch has seen rapid growth with a strong client base across the major online sectors of Finance, Retail and Travel.
Based in London and Liverpool, we bring to the table over 50 years of experience across the HitSearch team, specialising in online marketing solutions including Search Engine Optimisation (SEO) and Pay Per Click (PPC). We pride ourselves on bringing a combination of large traditional media planning and buying agency experience, alongside the detail of specialist search engine marketing experience – giving clients the cutting edge in their respective market places.
Our company mission is ‘…become visible in a changing world’ which moves our client’s business forward in a dramatic way, whether using paid search (PPC), natural search (SEO), affiliates or indeed consulting on the best practices and constructs involved in website design and build, in these constantly evolving times.
You have to become visible to increase traffic and conversions; we know what turns a search into a visitor and a visitor into a customer.
HitSearch are all about adapting to the requirements of our individual client’s environments, needs and goals when it comes to search engine marketing. Due to the fact that we specialise solely in search engine marketing and consultancy, we are able to offer the most bespoke search engine strategies and solutions in the UK and indeed in Europe.
HitSearch Founder Andrew Redfern has helped a business with no investment for five years to continually grow. Despite the effects of the recession, and a dip in UK marketing spend, Hit Search has enjoyed year on year growth.
Before going into business for himself, Andrew was Director of Innovation for Europe’s largest search specialist. During his time there he oversaw the launch of seven profitable new products; including an entirely new service and processing model.
Andrew has consistently displayed a knack for identifying and recruiting exceptional staff; as well as creating productive, team-oriented work environments.
In thirteen years as a premier online marketer, Andrew has been quoted on the BBC, Guardian and trade press. He has also appeared on Radio 4. The only things he likes talking about more than the internet are his beloved Everton and the wonders of the solar system.
Likes – Free flowing football, meteorites, animal facts and latent semantic indexing
Dislikes – Cycling in winter and the names of Google updates.
Hit Search Highlight – The foundation of the company and the realisation of a dream.
Claim to Fame – Quoted in the Guardian, Independent and BBC Radio 4 on the same day.
HitSearch Director Andrew Donaldson founded the company in April 2007 and helped the company to grow into a successful and award winning agency.
Before going into business, Andrew was responsible for the Search Marketing Department at Feather Brooksbank (now Carat Manchester from Aegis). There he was responsible for setting up and developing the department from square one, so he had plenty of experience when the time came to start work on the HitSearch project.
Andy is an avid sportsman, a daredevil and a HitSearch legend for the amount of food he puts away. He’s also a firm believer that laughter is the best medicine and is always on hand with a laugh and a joke when things get tough. It’s this ability to remain utterly positive that makes HitSearch HQ such a great place to work.
Likes – Family, rugby, motorcycles, flying and good music.
Dislikes – TV Soaps and middle lane motorway drivers.
Claim to Fame – I once met Richard Gere.
Things I’m Brilliant At – Forgetting the punchline to a joke.
Lewis joined HitSearch as a PR executive in summer 2011, after a successful spell in Yorkshire managing SEO and social media for a leading UK provider of adventure sports and experience days.
After graduating from the University of Liverpool, with a degree in English, Lewis worked in the media industry, before turning his attention to PR and social media. He is an avid writer, whether at work, or home, or anywhere else.
At HitSearch, he is responsible for many important PR campaigns, devising the best possible content for clients, regardless of their industry. Whether dreaming up PR and content marketing ideas or writing high quality releases and helping them to gain maximum exposure, Lewis works closely with clients to ensure that content is on message and on brand.
Likes - Eating out, watching films, playing football and going to the gym.
Dislikes - Tuna, cats and the music at the gym.
Hit Search Highlight - Helping the company to win a hugely popular new client with my sales presentation.
Claim to Fame - I once worked on a TV pilot for a talk show in which a popular TV psychic interviewed celebrities by hypnotising them and talking to them in their past lives. Understandably, they never made a second episode.
Kirsty is an expert SEO writer with years of experience in the industry. She joined HitSearch after graduating from Liverpool John Moores University with a degree in Journalism and has been an important part of the content and PR team ever since.
She is instrumental in a number of PR campaigns, and recently conducted a nationwide survey for a major home improvements company. Kirsty’s has written creative and engaging content for businesses in every industry. She has also been instrumental in uncovering new PR opportunities.
But in addition to the exceptional writing and PR content that Kirsty provides, the team agrees that the office wouldn’t be the same without her sense of humour and infectious laugh.
Likes – EFC, Will Smith, 90’s boybands, Diet Coke.
Dislikes – Tuna, mayonnaise and tuna mayonnaise.
Things I Can’t Do – Whistle; or maths
Things I’m Brilliant At – Making my eyebrows dance and winning teddy bears on grabber machines.
The youngest member of the team, Elizabeth works on both SEO and PPC campaigns for a variety of high profile clients. She is also responsible for boosting their profiles, by ensuring that Hit Search PR articles are published by important blog, journals and magazines.
After gaining invaluable work experience with some of London’s most important search marketing agencies, Elizabeth returned to the North West to take up her first full time graduate role since completing a degree in Web Systems Development at Edge Hill University.
Elizabeth quickly won over her new colleagues with her work ethic, happy-go-lucky demeanour and her baking; because whether it’s a batch of homemade cookies or delicious lemon drizzle cake, she’s a master at making amazing office treats.
Likes – Holidays, lipstick, cocktails and baking cakes.
Dislikes – Far-fetched, sci-fi movies and scary dogs.
Things I Can’t Do - Wink.
Claim to Fame - I once had my picture taken for a newspaper and I’ve also been featured in Italian Vogue.
In a short space of time, Andy has grown into an important figure at HitSearch HQ. An account manager with years of experience, Andy works day and night to ensure that clients always know precisely what is going on with their account.
Andy is a devoted dad and a great manager who loves working closely with his clients and his team for the success of the campaign. He’s also happy to get his hands dirty, writing code and tackling other SEO and CRO changes to a clients site when necessary.
Before joining HitSearch, Andy was Sales and Marketing Manager at a luxury furniture retailer. It’s here that he honed the interpersonal skills that HitSearch benefit from today. His music taste divides opinion but everybody agrees that Andy is one of the good guys.
Likes – Family time, Carp, Coarse and Predator Fishing, Everton FC and live music.
Dislikes – Hangovers, otter predation; and waking up with a slug on your head after an overnight fishing trip.
Hit Search Highlight – Joining a motivated team of talented and welcoming people. My early days with the team convinced me that I had made the right move.
Things I Can’t Do – Catch a Pike (even after 2 years of trying).
After joining HitSearch in September 2011, Andy has become an integral part of the operations team; responsible for some of the company’s most important campaigns.
Spells on the SEO team for Money Supermarket and Lakestar Media in Manchester provided Andy with the experience and knowledge that he brings to Hit Search every day. But Andy, or Buster as he’s known around the office, is much more than an SEO expert; he’s a dab hand in the kitchen too.
Andy’s an award winning burrito maker, and a keen supporter of various charities. He once baked a giant Red Nose Day cake. He’s also the host of HitSearch HQ’s weekly music quiz. As if that wasn’t enough, Andy’s also the guy most likely to make a staff Subway run.
Likes – LFC, Boston Celtics, live rock music, Sons of Anarchy & food so hot it melts your insides.
Dislikes – Milky coffee, people who pretend to play a guitar on TV and mushrooms.
Hit Search Highlight – Winning the World Food Night competition with my burritos. Was awarded the prize by a Masterchef winner; so that tells you just how good they are!
Things I Can’t Do – Lie in on a Saturday, listen to Radio 1 or get a foot-long sandwich from Subway and ‘save the other half for later’.
Stuart was one of the first people to ever join the company and he has played a major role in the development of new technology and processes which are utilised every day. He is responsible for some of the company’s most important and long running campaigns and he’s also one of the most knowledgeable guys on the team.
Before joining HitSearch, Stuart worked for major technology & financial services companies in Manchester and Chester; and also backpacked around the world. If you stick around HitSearch HQ for a while, you might just hear a thrilling story or two about what happened on his travels or what he listened to on the radio last night.
Likes – Back-packing and BBC Radio 4.
Dislikes – Dipping biscuits in tea, the whole of winter and reality TV.
Claim to Fame – Being quoted in national newspapers, sneaking into Guatemala and joining the Cambodian police force. Was named Time Magazine “Person of the Year” in 2006 (this claim is not true).
Things I’m Brilliant At – Puns, Yahtzee and Hide & Seek
Reputation Management Developer
Hit Search is lucky to have secured the services of Ayesh Alshukri, or Ash, who graduated from Liverpool University with a BSc in Internet Computing, an MSc in Advanced Computer Science and a PhD in data mining. When it comes to Reputation Management, to say that Ash knows his stuff is an understatement.
Ash has published and presented research at conferences on an international level. He’s also currently working in collaboration with Hit Search and the University of Liverpool as the lead developer on a major reputation management project. This includes the creation of innovative research software and a user interface so that Hit Search clients can monitor their own brand profile online.
Likes - Spending time with my girlfriend and family, cheese, bread, water, listening to the radio, going to the gym.
Dislikes - Tea or coffee and the days when the clocks go forward or back.
Things I Can’t Do - Spell. That's why I went into IT.
Things I’m Brilliant At - Intermittent fasting (I once skipped lunch for a month), dropping food and slow cooking, as in cooking very slowly.
David spent 8 years working for another SEO agency, before joining the team at HitSearch in October 2009. Over the years, he’s worked on some massive campaigns for popular retailers and international law firms. But when Dave is away from his desk, he’s most often on his bike.
Dave cycles into work come rain or shine, but he’s also ridden his bike all over the world; with only a couple of minor accidents along the way. He’s also a great cook and treated the office to curries and his famous slow cooked chilli. Stick around HitSearch HQ for a while and you might just get a taste; that is if you can handle spicy food.
Likes - Cycling, Spicy Food, Cultured Football, Festivals and Weird Music, Historical Books
Dislikes – Music with a saxophone, Television, Action Sequences in Films, Greek food, Motor Vehicles
Things I Can’t Do – DIY, Drink Alcohol (I’m a lightweight)
Things I’m Brilliant At – Poker, Pub Quizzes, Cooking, Riding up Mountains
Finance and Office Manager
Tracy is HitSearch office manager and bookkeeper. She has been with the company since September 2009. Until then, she’d gained more than 20 years experience in various financial positions for solicitors, engineers and hospitality specialists Whitbread. It’s Tracy that makes sure the money comes in and the show goes on.
In addition to ensuring that the office runs smoothly and the clients pay their bills, Tracy is scarily good at hailing taxis after work nights out. If you’re caught short and you need to get home in a hurry, Tracy is the person to ask. She’s also responsible for making sure the office atmosphere stays good; and she regularly supplies the office with tasty treats.
Likes –My four kids and my hubby (well most of the time), summer, coffee and olives
Dislikes – Bad manners, people who walk around supermarkets in rollers and pyjamas, shopping, sultana’s and rain.
Hit Search Highlight – Making a grand entrance (late) at the Christmas party in full fancy dress… only to find all the other companies hadn’t come in fancy dress.
Things I Can’t Do – Drive or whistle
Hanna joined Hit Search in early 2013, having worked for the Microsoft adCenter. PPC expert Hanna is Google Adwords qualified. She’s also a multi-linguist, speaking English, French and Russian fluently. Hanna currently handles most of the biggest PPC campaigns at HitSearch; and monitors every account on a daily basis.
Hanna lived in Paris before moving to the UK. She boasts the office’s biggest selection of teas from all over the world. Ask her nicely and she’ll probably let you try one.
I'm responsible for developing and delivering marketing strategy and owning all communications. Projects I will be undertaking include new brand implementation, website management, tender process, partnership development and PR.