Search Engine Optimisation (SEO)
BENCHMARKING:
Where are the opportunities for improving traffic and conversions from your website? Well we find out through keyword analysis, competitor analysis and analytics to discover your strengths, weaknesses and opportunities.
Keyword Analysis
What are the phrases that people type into search engines when they are looking for the services or products that your company provides? This is the key question, as it is in choosing the most appropriate keywords that the future success of any SEO campaign depends.
Competitor Analysis
Why are some of your competitors getting more visitors and conversions than others? Why is their online presence delivering more business than you? Learn from what they are doing right and then do it better. We will provide you with a report of your competitors which will show you where they rank in the search engines and then will then look at how you can beat them!
Analytics
We use complex analytics tools to analyse every aspect of your sites performance from the basic how many visitors does your site get per month, to the more complex measurements such as how many people visiting your site from non brand keywords click on 3 or more pages when visiting? And how many of these visitors convert?
Strengths, Weaknesses & Opportunities
The benchmarking process allows us to look at where you are, what your strengths are and crucially what you have been doing wrong. Target only the keywords that will deliver you the most visitors and the most conversions and beat your competitors. Every aspect of your online presence will go under the Hitsearch microscope to find the opportunities that are out there to improve your online performance.
