Case Studies - Alfa Travel
What was the brief?
We were appointed by Alfa Travel, who are one of our first clients, in April 2008 for a combined SEO & PPC campaign.
As part of the original brief, Alfa Travel wanted to work with an agency to increase revenue generated from their website, but also, work VERY closely with their in-house bespoke Content Management System.
Our task, therefore, was to get to grips with the working and mechanics of the CMS system and then work out the best way to implement BOTH on and off-page SEO strategies to maximise return - along with support from an ongoing PPC campaign.
What were the results?
Once correct and accurate tracking was installed, in comparing April 2008 against June of the same year, traffic had increased by 62%! Further improvements can be seen when comparing June 2008 with June 2010. Here, Hit Search managed to continue the growth of traffic by 36% AND increased the number of online bookings by 37%!!!
The current keyword position on Google for the term 'coach holidays' is 9th in a market with over 2 million websites all trying to rank in Google on that same term!!!
Online Booking
up 37%
up 37%
For more information about how we can help YOUR website either call Hit Search today on 0845 643 9289 OR why not download one of our FREE informational booklets?
Here they are:-
- "5 simple ways to 'ethically build links to your website..." CLICK HERE
- "7 simple steps to increase traffic and business volumes through your website..."CLICK HERE
