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Nielsen buys IAG Research16th May 2008 5:30 pm The Nielsen Company today announced that it has completed the acquisition of IAG Research, Inc., a privately held company that measures consumer engagement with television programs, national commercials and product placements. The transaction expands Nielsen’s ability to provide clients with more in-depth television and Internet analytics services. IAG Research will be rebranded as Nielsen IAG. Alan Gould and Ken Orkin, co-founders and co-CEOs of IAG Research, will continue to lead the service as co-CEOs of Nielsen IAG, reporting to Susan Whiting, Executive Vice President of The Nielsen Company. Nielsen IAG conducts research with viewers to measure the effectiveness of advertising and program engagement across television and the Internet. Its clients include major advertisers, advertising agencies, Internet providers, telecommunications services, television and cable networks and other content providers. “Nielsen IAG already provides unique insight into how viewers are interacting with television and commercial content,” said David L. Calhoun, chairman and CEO of The Nielsen Company. “As the service is integrated into The Nielsen Company, it will be able to draw on an unparalleled reservoir of data and information to deliver a greater perspective on the “This is an exciting time to be working in the media measurement industry and we look forward to working with our new Nielsen colleagues to deliver Nielsen IAG’s services to a wider base of clients,” said Gould and Orkin. “At a time when advertisers and programmers need to increase the effectiveness of their media investments, Nielsen IAG can deliver real, tangible measurement of viewer engagement.” Would you like to know more about this subject? If so, contact Hit Search, SEMPO accredited Search Engine Optimisation and Pay Per Click specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Bebo appoints new head of sales16th May 2008 5:25 pm Bebo, Ireland’s number 1 social network has announced the appointment of Philip Macartney as its Irish head of sales.
Macartney is Bebo’s first Irish appointment and took up the position this week in Dublin. As Head of Sales, he will be responsible for driving advertising sales and developing content and partnership opportunities. Macartney has over 5 years experience in the Irish advertising industry. Having worked in broadcast media and in the world of online, Philip has a strong affinity for technology, cross-media advertising and emerging channels such as mobile. Welcoming Macartney’s appointment, Mark Charkin, VP Sales of Bebo, said: “The appointment to the company of a Head of Sales specifically for Ireland reflects our ongoing commitment to the Irish Market. Philip has a strong reputation in the Irish media and advertising market, and brings with him a great deal of creativity and a depth of knowledge of the Irish market. We are confident that he will continue to develop long term value for both brands and our users alike.” “Bebo is one of the most recognized brands in the Irish market and has been at the very centre of the dramatic changes we have witnessed in the media landscape - this evolution is something that resonates with me. This role offers a truly unique opportunity to work on one of the most engaged websites in Ireland and continue to develop its business from the grass-roots level up.” said Macartney Most recently he was Senior Agency Sales Executive at Dublin radio station FM104. He dealt with all the major Irish advertising agencies as well as key clients such as Fas, XtraVision, EBS and McDonalds directly and was responsible for achieving sales of over ?6m annually. He was instrumental in a number of large multi-platform solutions including the recent partnership between FM104 and 3 mobile. He also developed a digital sales solution for the FM104 group of websites. Prior to joining FM104 Macartney was a founder member of internet kiosk operator Every1online. As sales director he brought the start-up through two rounds of funding and implemented the first internet kiosk network in Northern Ireland. Would you like to know more about Digital Marketing? If so, contact Hit Search on 0845 643 9289. Remember, its a big world out there, make sure you become visible. HotelConnect chooses TradeDoubler for its affiliate programme16th May 2008 5:22 pm TradeDoubler, the pan-European digital marketing company, today announced that it has been exclusively chosen by HotelConnect to manage its affiliate marketing programme in the UK. The new contract will see HotelConnect expand its existing affiliate programmes by moving its current activity from the Commission Junction network to TradeDoubler.
As part of the contract, HotelConnect will implement TradeDoubler’s call tracking technology, td Talk. With 15% of existing business coming through phone bookings, td Talk allows HotelConnect to further extend its affiliate programme by linking it to its call centre and offering commission on both qualified sales calls and online sales. The added ability to track affiliate generated calls will stem ‘drop outs’ from the buying process and enhance programme performance in terms of earnings per click (EPC) as well as incremental sales revenues. James Parker, online marketing manager at HotelConnect, said: “We chose TradeDoubler for its experience in the travel sector and the breadth and reach of both its publisher network and the TradeDoubler office network across Europe. As well as expanding our UK affiliate marketing activity, part of our strategic plan is to really establish a presence in the Scandinavian market and TradeDoubler is the only provider that can offer such reach.” Mike Glegg, sales director at TradeDoubler, commented: “We are thrilled that HotelConnect has chosen TradeDoubler to play a pivotal role in expanding its affiliate activity. This latest contract win strengthens TradeDoubler’s experience and burgeoning client portfolio in the travel sector. We’re confident that, through combining its affiliate programme with td Talk, we can help HotelConnect to meet and exceed its marketing and sales goals.” As further proof of TradeDoubler’s travel sector credentials, it has been honoured with the ‘Best Use of Affiliate Advertising’ title at the Travolution Awards 2008. The award was won for its affiliate programme with SkyEurope, which has continuously exceeded all revenue, recruitment and growth targets for the popular low-cost airline. Would you like to know more about Affiliate Marketing? If so, contact Hit Search on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Yandex Search improves its search algorithm16th May 2008 5:17 pm Yandex today released a new version of search on www.yandex.ru; the testing period on the engine lastered month. The final version takes into account feedback from thousands of users of the search engine. The new updated version of Yandex’s search program, named “Magadan”, has many improvements. The number of ranking factors has doubled; the new search technology can now quickly rank the most relevant web pages first, without making the user wait until it finishes scanning all pages. Yandex.Search can now understand abbreviations and transliterated words. For example, the improved algorithm will show relevant results for the [IE] query, including those pages, which do not contain the actual abbreviation, but have the words “Internet Explorer” instead. The [ford] search query retrieves web pages that have this word both in Latin and in Cyrillic. The renewed system can also process queries, which have some additional characters, such as in [Europa+] or [C#]. Yandex.Search can find the right websites even if the user’s query had typos. Every day the new Yandex search detects typos in 2.5 m user queries and offers correctly spelled variants. One million typos get corrected automatically. Yandex’s new search index was expanded to include over a billion pages of non-Russian web resources. The next version of Yandex’s search engine will have the name of “Nakhodka”, which continues the tradition of giving names of Russian cities to new versions of the search program. Would you like to know more about online advertising? If so, contact Hit Search, SEMPO accredited Search Engine Optimisation and Pay Per Click specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Hottest online searches for today; Google Contest and Gay Marriage16th May 2008 5:10 pm Google has today released its hottest searches and on the day the California Supreme Court overturned its ban against gay marriage, Ellen DeGeneres announced that her and longtime partner Portia de Rossi have plans to wed. The Google trends daily hot list is based on Google user searches and are listed below. Search Engine Hot Search Terms Andy Redfern Would you like to know more about online search trends? If so, contact Hit Search, SEMPO accredited SEO and Pay Per Click specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Yahoo! teams up with WPP for online advertising partnership16th May 2008 11:27 am online advertising Press Release : SUNNYVALE, Calif. & LONDON, May 16, 2008 (BUSINESS WIRE) — Yahoo! Inc. and WPP’s GroupM, 24/7 Real Media and WPP Digital today announced a strategic partnership that will enable WPP agencies to buy digital display advertising across the Internet more efficiently than ever before. The partnership will initially involve a collaboration between Yahoo! and WPP’s GroupM and 24/7 Real Media. “More and more, we see the need for agencies and media and technology companies to work together to create a new level of value,” said Mark Read, WPP’s Director of Strategy and CEO of WPP Digital. “We are very pleased to have established this partnership with Yahoo! which, enabled by our earlier acquisition of 24/7 Real Media, will turn this vision into a reality.” As part of the agreement, WPP agencies, working through 24/7 Real Media, will develop a proprietary media trading platform that connects to Yahoo!’s Right Media Exchange. WPP agencies will work with 24/7 Real Media to integrate their proprietary targeting capabilities into the platform and develop custom trading strategies, which can be seamlessly executed via the Right Media Exchange on a highly targeted and cost-effective basis. “As marketers take new approaches to understand and engage consumers, we are thrilled to partner with a powerhouse like WPP to evolve and grow their digital practice with our next-generation solutions,” said Hilary Schneider, EVP of Global Partner Solutions for Yahoo!. “We are committed to providing the technology, insights and media expertise required to deliver the most relevant audiences across the web and to power the seamless conversation with consumers that drives greater brand awareness, consideration, intent and most importantly - action.” WPP will also work with Yahoo! to develop a WPP marketplace, giving WPP’s agencies even greater access to inventory, visibility across the market and insight into value. WPP intends to draw inventory for the WPP marketplace from Yahoo!’s owned- and-affiliated networks and 24/7’s Global Web Alliance. The marketplace would also be open to third-party publishers. “This partnership with Yahoo! will give our agencies and, in turn, our clients, an advantage in securing more relevant, high-quality digital media inventory. And, it will be aggregated to our bespoke needs, at the best value for our clients,” said Irwin Gotlieb, CEO of GroupM. Would you like to know more about online advertising? If so, contact Hit Search, SEMPO accredited Search Engine Optimisation and Pay Per Click specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible.Facebook blocks data distribution via Google Friend Connect.16th May 2008 9:08 am Perhaps mindful of the furore over it’s Beacon project Facebook has took a step backwards from the Google lead Friends Connect system. Noted several blog post on the subject the best of which are a Inside Facebook and AllFacebook. Both quote Facebook’s Charlie Cheever as saying “All Facebook Platform developers agree to the Developer Terms of Service, which strictly limit the collection, use, and redistribution of user information. We have technology and a team to ensure applications abide by those policies. We’re excited that our industry partners are taking greater steps toward openness and enabling users to share their information around the web. We hope, though, that we can collectively find a model that allows users to share data while protecting the privacy of our users’ data and ensuring that the user is always in control.” In the past, when we found applications passing user data to another party (for instance, to ad networks for the purpose of targeting), we suspended those applications and worked with those developers to ensure they respect user privacy. Now that Google has launched Friend Connect, we’ve had a chance to evaluate the technology. We’ve found that it redistributes user information from Facebook to other developers without users’ knowledge, which doesn’t respect the privacy standards our users have come to expect and is a violation of our Terms of Service. Just as we’ve been forced to do for other applications that redistribute data in a way users might not expect or understand, we’ve had to suspend Friend Connect’s access to Facebook user information until it comes into compliance. We’ve reached out to Google several times about this issue, and hope to work with them to enable users to share their data exactly when and where they choose. We think MySpace’s Data Availability, Google Friend Connect, and Facebook Connect can be part of a great movement in the industry to give users a better and safer experience online, while respecting user privacy. We look forward to working with our developer community and everyone else in the industry to help all of our users take their information, and their privacy, with them wherever they go. This is a significant move by Facebook and a telling sign that they’ve heeded the lessons of a Beacon debacle. Subscribe To Our RSS Feed! 
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