Just like Black Friday, Cyber Monday is a relatively new shopping tradition in the UK. Having floated across the pond, Cyber Monday shoppers spent an estimated £720m last year in the UK, according to Econsultancy. So, how can your brand take full advantage of Cyber Monday? Well, we’ve compiled a few tips to help you out!
Black Friday, an American tradition that most customers love and a lot of fashion brands get very worried about. And it’s no wonder, constantly competing for the most sales, the best deals and, when it was reported by Econsultancy that last year’s Black Friday brought 180 million online visits to UK retail sites with an extraordinary spend of £810 million, there’s no wonder brands are getting more stressed year on year.
Social media can be a real asset to any brand’s marketing strategy. Access to over 15m active users (just on Twitter in the UK alone!) offers immense potential to market your brand socially, boosting your brand awareness and, ultimately, positively impacting your bottom line.
Black Friday, originally an American tradition, has floated over the pond and seeped into our Great British High Street. And we love it. Bargains left, right and centre. Shopping until we drop; a great time for consumers. For the fashion brands? Well, it can be a very stressful time. What are your competitors doing? Have you promoted your offers enough? Can your site take an influx of customers? Argh.
Measuring how your omni-channel strategy performs, is just as important as the implementation. If you implement a strategy that’s well planned, well thought out, it targets your audience perfectly – that’s great. But how will you be able to attribute a particular channel, or a particular feature or tactic to the increase in conversions you’ve witnessed?
Mistakes can crop up anywhere, we’re all human after all. But there are common mistakes that we can help you try and avoid, so we’ve picked our top 3 common omni-channel strategy mistakes. We hope you take note and manage not to replicate them in your fashion strategy!
Implementing even the smallest of strategy changes can cause confusion amongst staff and worst of all, amongst your customers. So, when you’re implementing an entirely new strategy, you need to ensure implementation is as successful as can be, with minimal, if not, zero, disruption to your customers. Remember, with an omni-channel strategy, you’re attempting to vastly improve your customers’ experience, not the other way around!
You probably have many competitors. Some will be price competitors, others product competitors, perhaps you’ve narrowed it down to social media competition, too. But what omni-channel tactics can you steal from them?
Building an omni-channel strategy for your fashion brand can be really tough. So it’s important to make sure your internal teams are equipped with the knowledge of current channel performance, before diving into the process of selecting new digital marketing channels.
We’re assuming you don’t have the time to go through each tweet posted by your fashion brand, each interaction on each post, and every mention across all social media channels and measure any relevant hashtags. Monitoring your organic digital brand reach, is a crucial step of the omni-channel strategy process, it’s important to analyse your social channels just as much as your e-commerce store or your in-store channels.