Revenue is the backbone of any business, in any industry, we all know that. Generating revenue can be difficult and expensive, but it doesn’t actually have to be either of those things! Using conversion rate optimisation, you can drive revenue through your fashion website in many different ways.
Great user experience will greatly improve your site conversion rate, that’s a fact. So, if you’ve been struggling to generate innovative user experience ideas for your fashion brand, then don’t worry. Here at Hit Search, we’ve compiled some of our favourite user experience examples to share with you, in the hope that they will inspire you to make some user experience changes of your own!
Does your fashion site have lots of mobile traffic but no conversions? If this sounds familiar, it can seem puzzling as to why your site isn’t converting mobile users. You’ve got great products, you have the footfall and your site looks great. So, what’s the problem?
Apart from utilising your mind-reading skill set, how else can you create exceptional user experience for your fashion website visitors? It’s a question we get asked quite frequently at Hit Search. That’s why we thought this post would be a great opportunity to provide you with a handful of user experience tips. We’re hoping they’ll lend your website a hand, converting those visitors into loyal customers in no time!
Banishing low conversion rates is something we all dream of and, particularly when you have an e-commerce website to take care of, it’s even more important. A conversion for an ecommerce site is mainly focused around a purchase. So, in this post we tell you how you can banish your low conversion rates for good.
We all make mistakes, it’s a fact of life. But, when it comes to your fashion website you need to desperately minimise the mistakes you make. Having an e-commerce website is all about continual iterations. The more you test and modify your website, the less problems your users will stumble upon, making it more likely that they’ll purchase from you! Makes sense, right?
Popular across generations, Joules was founded in 1989 and, over this period of time, have perfected their clothing lines for their men, women, children and baby sections. Not forgetting their carefully crafted gift and homeware sections, of course. Even though their product images and products themselves scream high-quality, the same can’t be said for their new website navigation and overall user experience.
Want to complete a comprehensive conversion rate analysis of your fashion website, but have no idea where to start? Don’t worry, our ‘Do It Yourself’ guide should help you get your foot in the door when it comes to basic conversion rate analysis.
Driving revenue is at the top of the priority list for the majority (if not all) fashion brands. It’s all well and good throwing money into various types of digital marketing channels but, if you’re site isn’t delivering exceptional user experience, it could all be wasted money!