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KNOWLEDGE BASE

A brief overview of the biggest ecommerce mobile marketing trends

As a marketer in the fashion space, you’ll be well-versed in keeping on top of the latest seasonal fashion trends, but are you on top of ecommerce trends? With smartphones having overtaken laptops as the most popular device for getting online, mobile marketing is a trend set to grow from strength to strength throughout 2016. [P.S. Check out these tips to ensure you truly connect with your mobile customer!]

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LEGAL CRO: 5 PIECES OF CRITICAL INFORMATION YOU NEED

When building your firm's CRO strategy the first step is to gather all the information which you will need to help make an informed decision about what you need to change to optimise your legal website. In this blog we’ll discuss the five most important pieces of information for you to gather to make your CRO strategy successful.

P.S. Download our first legal CRO podcast and learn how to build a successful CRO strategy today!

 

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How to integrate mobile into your fashion brand's current strategy

When you’re trying to adopt a mobile-first attitude to your marketing strategy it can be difficult to figure out exactly how it will all fit into your current digital marketing strategy. You’re aiming to make your mobile user’s experience as smooth and as seamless as possible, so here we discuss three pointers you can take away to seamlessly integrate mobile into your current strategy.

P.S. Check out our eBook for more tips on how to connect with the mobile customer.

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7 WAYS TO IMPROVE YOUR LAW FIRM'S MOBILE WEBSITE

As of June 2015 mobile device usage overtook desktop and there are no signs of that letting up as mobile devices continue to become more and more powerful. Because of this it’s key that you optimise your legal firm for mobile marketing. So here is a list of the top seven ways you can get optimised today.

P.S. Why not download our first   legal CRO podcast   and learn how to build a successful CRO strategy today!

 

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Are your social channels seamlessly integrated for the mobile user?

When we say integrated, your mobile users need to be able to access your social channels with ease, from actually finding the icons to being able to seamlessly interact with your brand cross-channel. So, are yours utilised as much as possible for the mobile user cross device and channel? If your answer is ‘I’m not sure’, check out the post below: Are your social channels seamlessly integrated for the mobile user?

P.S. If your brand wants to truly connect with the mobile customer, check out our latest eBook: Fashion brands: how to connect with the mobile customer!

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How to make sure your ecommerce site is mobile customer-centric

Wondering how mobile fits into your wider strategy? Download our eBook now!

Putting the mobile customer first is crucial for your ecommerce brand to remain competitive. Mobile shopping will only continue to evolve and customer expectations will also continue to expand. So how can you make sure your ecommerce site is mobile customer-centric? Here’s our top tips!

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5 MUST DO TASKS TO PLAN YOUR LEGAL FIRM’S CRO STRATEGY

One of the biggest problems any legal marketer faces is believing CRO is easy. Anyone with an understanding of how a website is meant to work can take a look as a site and pick out things that might prevent users from converting. But how can we really know that these are the issues? And how do we fix them? By using these five steps to construct your CRO plan, you can make sure you are identifying the real reasons visitors aren’t converting and how you can test and optimise your website.

P.S. Why not download our first legal podcast and learn how to build a successful CRO strategy today! 

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How retailers are engaging the mobile user

Want to know how you can engage your mobile customer? Download our eBook now!

It can be tough coming up with original ideas to engage the mobile user. But looking to competitors or industry leaders can spark creativity when you least expect it! So, if you’re struggling for ideas to engage your mobile users, step this way and check out how retailers are engaging the mobile user!

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7 WEBSITE PERFORMANCE INDICATORS YOUR FIRM SHOULD BE MONITORING

Your legal firm’s website is hugely important for a whole number of reasons, but mostly to give you a space in the digital world, where you can tell your story, share your firm’s services and let potential claimants find you. So it’s really important that you monitor its performance and in this blog we’ve pulled together seven performance indicators you need to be monitoring today.

P.S. Why not download our first legal CRO podcast and learn how to build a successful CRO strategy today!


 

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The importance of on-site personalisation for your fashion brand

What are the hottest trends for mcommerce? Find out in our eBook, here.

On-site personalisation is a must for all businesses, regardless of industry. But when it comes to the fashion industry, there’s so much competition it can be difficult to truly connect with each customer. This is where on-site personalisation comes in. Each customer is different, so giving them all the same experience isn’t going to make a splash.

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