As a marketer in the fashion industry, you’re aiming to obtain those all-important conversions for your brand. But, with social media having grown rapidly in recent years, you need to understand the impact your fashion brand is having in the social sphere. Measuring success through your multiple social channels and finding what elements can be best optimised for those conversion, can be tricky. At Hit Search, we find handy tools can make measuring social success and brand interaction that little bit easier.
Marketing can become very expensive, particularly if you don’t allocate a specific budget to each channel. And it can be tempting to keep pouring money into the paid search, or paid social channels in the hope that more money equals more conversions and generally more relevant brand awareness.
Wouldn’t you love to know some tried and tested content marketing strategies that just work? Well, you’re in luck. We’ve pulled together our top 3 content marketing strategies that we think your law firm should try. Even if you’ve thought about employing some or all of the following, or perhaps you’ve employed some of these strategies historically, it might be worth revisiting them with a structured and continuous approach to see if they do really work for your firm.
Foreseeing mistakes is a skill every marketer would love. But sometimes, we slip up! So we thought we’d help you out a little with some common content marketing mistakes, this way you can hopefully avoid making them.
Omni-channel signifies a shift, not only in customers’ buying habits, but their purchasing influences and their overall bar of expectation, which has dramatically risen in recent years. According to customer experience insights, customers want self-service, voice, digital and social means to interact with a company and its people – and they still expect each to deliver a personalised experience.
Coming up with new and exciting ideas to market your content, particularly in the legal sector, can be quite challenging. Aside from looking to the competition for inspiration, where else are you looking? We’ve gathered 5 creative content marketing ideas for your firm to try out! Or who knows, maybe one will spark your own idea!
If you’ve just started with content marketing as an inbound methodology within your digital strategy for your law firm, the volume of content you need to produce can be overwhelming. And even once you’ve written and created your content pieces, how do you even start to promote or distribute it? We’re here to ease your worries and make the content marketing minefield a bit more like a field filled with flowers!
It can be difficult to generate your own ideas, especially if you’re starting your omni-channel strategy from scratch. So, we’ve put some, hopefully, helpful ideas together for you, to help slowly turn your brand into a strong, omni-channel force to be reckoned with!
Measuring your content marketing strategy is just as important as the creation and implementation phases. To build and maintain a successful campaign in the future, you’ll need to know what worked well and what didn’t work so well throughout past campaigns.
Is your firm currently employing a whole host of content marketing tactics, and you feel like you’re getting nowhere? Although content marketing activities can take some time to come to fruition and deliver those exceptional leads your law firm is desperately seeking, there might be other reasons your content marketing is falling short on the delivery front.