There’s more to making your brand Christmas-focused than adding a banner to your website. Creating a unified Christmas campaign can help bring your channels together whilst making sure your brand is offering a consistent Christmas message. So, how can you make sure your brand oozes Christmas appeal?
You’re using social media every day in your business, so why is utilising it throughout the Christmas period any different? Well, it’s not that different, in fact, a lot of the same techniques should be applied in order to maximise your revenue, regardless the time of year. However, at Christmas time, you’ll have a lot more trouble getting your voice heard. With pop-up Christmas shops selling rival goods, to other competitors undercutting the industry on price in order to achieve cost leadership. It can be manic.
Just like Black Friday, Cyber Monday is a relatively new shopping tradition in the UK. Having floated across the pond, Cyber Monday shoppers spent an estimated £720m last year in the UK, according to Econsultancy. So, how can your brand take full advantage of Cyber Monday? Well, we’ve compiled a few tips to help you out!
Black Friday, an American tradition that most customers love and a lot of fashion brands get very worried about. And it’s no wonder, constantly competing for the most sales, the best deals and, when it was reported by Econsultancy that last year’s Black Friday brought 180 million online visits to UK retail sites with an extraordinary spend of £810 million, there’s no wonder brands are getting more stressed year on year.
Social media can be a real asset to any brand’s marketing strategy. Access to over 15m active users (just on Twitter in the UK alone!) offers immense potential to market your brand socially, boosting your brand awareness and, ultimately, positively impacting your bottom line.
Black Friday, originally an American tradition, has floated over the pond and seeped into our Great British High Street. And we love it. Bargains left, right and centre. Shopping until we drop; a great time for consumers. For the fashion brands? Well, it can be a very stressful time. What are your competitors doing? Have you promoted your offers enough? Can your site take an influx of customers? Argh.
Measuring how your omni-channel strategy performs, is just as important as the implementation. If you implement a strategy that’s well planned, well thought out, it targets your audience perfectly – that’s great. But how will you be able to attribute a particular channel, or a particular feature or tactic to the increase in conversions you’ve witnessed?
Mistakes can crop up anywhere, we’re all human after all. But there are common mistakes that we can help you try and avoid, so we’ve picked our top 3 common omni-channel strategy mistakes. We hope you take note and manage not to replicate them in your fashion strategy!
Implementing even the smallest of strategy changes can cause confusion amongst staff and worst of all, amongst your customers. So, when you’re implementing an entirely new strategy, you need to ensure implementation is as successful as can be, with minimal, if not, zero, disruption to your customers. Remember, with an omni-channel strategy, you’re attempting to vastly improve your customers’ experience, not the other way around!
You probably have many competitors. Some will be price competitors, others product competitors, perhaps you’ve narrowed it down to social media competition, too. But what omni-channel tactics can you steal from them?