Knowledge Base

Date posted: July 28, 2014

149 Days – It’s Never Too Early for Search Marketers to Think about Christmas

There are 149 full days to go until Christmas 2014. That’s 3,576 hours… but how many Google searches? The answer is hundreds of thousands. Ok, that’s a massive drop off from the major e-commerce Christmas season which runs from September to December but it’s a lot more than zero. It shows that it’s never too […]

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Date posted: July 24, 2014

iBeacons – What You Need To Know

Nope that’s not an air freshener on the wall in Tesco’s, it’s an iBeacon – Apple’s newest way to provide iPhone users and other iOS devices location based information via Bluetooth low-energy wireless technology. An iBeacon is the newest technology in push advertising currently being trialled by brands in the UK and US to offer […]

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Date posted: July 18, 2014

Hit Search nominated for Dadi Awards 2014 thanks to our work with Alder Hey

The team at Hit Search is delighted to announce that we are amongst the finalists for the Dadi Awards 2014, in association with Synergist. Organised by media and marketing news outlet, The Drum, the Dadi Awards is the biggest new event in the marketing industry calendar; celebrating innovation and achievements in the digital sphere. Hit […]

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Date posted: July 17, 2014

Liverpool Kids Thank Hit Search for Sending Them on the Trip of a Lifetime

We received a wonderful letter this morning from the children of St Silas Church of England Primary School, who wanted to thanks us for helping them to enjoy the trip of a lifetime to their sister school in Seville, Spain. These kids had never before travelled outside of the UK and many had never set […]

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Date posted: July 10, 2014

SEO – Three Fast and Simple Ways to Boost Your Organic Search Listings Today

While conversion is becoming more and more important to a basic online marketing campaign, we mustn’t forget about the bread and butter of SEO; and that’s getting people to click through to your site from organic links. Simple. Of course, with the prevalence of PPC listings and localised search it is easier said than done. […]

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Date posted: July 9, 2014

Hit Search Director Talks ‘Right to Be Forgotten’ with the New York Times

Hit Search Director Andrew Donaldson features in the New York Times and NYTimes online today after talking to the world leading news service about the ‘Right to Be Forgotten’. You can read the article right here. The Right to Be Forgotten is one of the most hotly discussed topics in the world right now, after […]

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Date posted: July 8, 2014

M&S Online Sales Drop Highlights Importance of CRO during a New Site Launch

When Marks & Spencer revealed an 8.1% drop in sales over the first 13 weeks of 2014, it placed the blame squarely with its new site’s “settling in” period; thus highlighting the importance of CRO, before and after a big launch. Overhauling an e-commerce, or lead generation site, can work wonders for an online business […]

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Date posted: July 1, 2014

Your Customers Will Use Their Preferred Method Of Contact, Not Yours.

You know everything about your brand and you know everything about your demographic, but do you know what your customers think about you? According to figures from Microsoft, there are 55 million Facebook status updates and over 400 million tweets every day. If you take into account the thousands of blogs and review sites across […]

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Date posted: June 25, 2014

Little Birdy and Google’s ‘Right To Be Forgotten’

Little Birdy manages Google removal requests on your behalf, making sure your reputation is protected and professional progress is unhindered. As people search for you and your brand online, they make instant judgements based on what search results they find, potentially taking their business elsewhere if they don’t like what Google shows them. Thanks to […]

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Date posted: June 24, 2014

Businesses Spending More Than Ever On Pro Analytics – Is it on your agenda?

A report published by online marketing research and news service Econsultancy has revealed that companies are spending more on digital analytics technology and professional insight than ever before. The Measurement and Analytics report shows that 61% of companies increased their budget for analytics technology in 2014. This is almost double the 35% of businesses that […]

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