Knowledge Base

Date posted: April 24, 2014

Hit Search in Running for Big Chip Awards Nominations in 2014

Judging will take place today for the Big Chip Awards 2014, the annual ceremony to celebrate digital excellence in the North West. Thanks to their excellent work with various clients, Hit Search have multiple chances to be nominated in marketing categories. Hundreds of advertising, marketing and designs agencies have entered the awards along with a […]

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Mobile PPC Gains More Impression Share – Big News for Small Ads

A report into PPC activity, during the first quarter of 2014, claims that mobile PPC has increased its share of impressions in the US. It is the latest in a number of signs that mobile ads could one day dominate the market and should already be part of your PPC campaign. With the popularity of […]

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Date posted: April 23, 2014

Google Trends Delivers To Your Inbox

  Google Trends, Google’s helpful search tool, has announced the release of their new ‘Subscribe’ feature. Google Trends allows users to see how often specific phrases, subjects and Keywords have been queried, enabling users to see what people are searching for around the world and how often. This announcement by the search engine giant means […]

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Date posted: April 17, 2014

Marketers Vote Facebook as Favourite Social Platform

Based on a poll of 171 UK social marketers, Facebook beat LinkedIn and Twitter to take the winning slot as preferred social platform for campaign development and evaluation, with a study looking at campaign planning, execution, and post–campaign analysis. The Direct Marketing Association’s (DMA) initial ‘Social Media Scorecard’ found that Facebook was preferred overall, followed […]

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Date posted: April 16, 2014

Mobile Adverts Break into 4th Place

According to ZenithOptimedia’s newest global advertising forecast, the spending on mobile display advertising, which is growing at 21 percent a year, is expected to hit $74.4 Bn in 2016, and rank as the fourth largest advertising medium. Whereas paid search on desktops is still experiencing 13 percent in annual growth and estimated at hitting $71 […]

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Date posted: April 10, 2014

Not Provided Comes to Paid Search – Google to Remove all Keyword Data

Secure search, which has prevented the SEO community from seeing organic keyword data, is coming to paid search clicks. Google announced the move via the Ads Developer Blog. Paul Feng, Adwords Product Management Director said: “Today, we are extending our efforts to keep search secure by removing the query from the referrer on ad clicks […]

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Date posted: April 9, 2014

Content Marketing – are you doing it right?

Our resident content marketing guru, Lewis Moulds, explains in our Content Marketing Handbook why it’s so important to have the best and most informed content marketing team on your side. “Consumers continue to engage with more and more content online before they find a buying solution. Businesses need to produce their own informative and compelling […]

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Date posted: April 8, 2014

Attribution Modelling – Seeing the Bigger Picture of Online Marketing

When it comes to online marketing for your small business, you can be proactive with Google Analytics and track the interactions that customers have with your marketing materials before arriving at the site to make a sale or enquiry. But even this might not necessarily give you the full picture of your online marketing performance. […]

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Date posted: April 3, 2014

Twitter Appeals to the Impulse Buyer Through ‘Cards’

With much buzz being generated about Twitter’s new leaked profile images and new improvements to the platform, businesses are getting excited about the new potential advertising opportunities in Twitter Cards. Twitter Cards are better explained as an ‘Action + Caption’ and are soon to become one of the best ways to convey important and easily […]

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More Than Half Top UK Websites Use Retargeting – Hit Search Asks: Do you?

More than fifty percent of the UK’s top 2,000 websites are using display retargeting, highlighting the benefits of this relatively new online marketing strategy. The statistics were revealed in Econsultancy’s Display Retargeting Buyer’s Guide. It stated that in addition to 52% of the top UK sites, a whopping 48% of top US sites use remarketing […]

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