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FREE Search Engine Optimisation(SEO) Booklet: Chapter 4…by Andrew Redfern @ 3rd July 2009 3:12 pm
Who’s saying what about you online! Throughout 2009, more and more businesses will want to protect their existing flow of cash and will therefore be looking more and more towards finding ways to monitor their online reputation. Basically keeping an eye on what their customers are saying about them. Remember, if a customer has a good experience they will tell 10 people BUT if a customer has a bad experience they will tell 100 people… Why is it so important to find out what people are saying? As we are all aware, acquiring a good solid base of customers is difficult and therefore to lose them has a massive impact on any business. Managing your online reputation becomes extremely important therefore to ‘hear about’ any potential problems before they stagnate and in time turn into a lost piece of business and lost personal cash at the end of the day. I see this as so important that we asked a team within our business to develop our own online reputation management tool. This was borne from working on one of my previous clients at a different agency where I was working at the time. They were one of the largest flight companies in Europe and had found a scathing report about their service from London to New York. It was a passenger who had written a review in their own personal blog and it has been deemed as extremely relevant by Google to have it positioned at the top of the results pages when ANYBODY typed in the flight companies brand term!!!! As you can imagine this had a serious impact on the volume of sales LOST due to the way the article attacked the airlines service and would therefore put other customers off. The online reputation management tool my team built now would have seriously helped that company and works by scanning 250 million sources of information across the web, sorting the results into positive, negative and neutral responses to any given clients brand. (to continue reading this document please click that image above or this link now!) Targetting Your Search Engine Optimisation(SEO)by Andrew Redfern @ 3rd July 2009 2:12 pm
Although everyone makes a big fuss about being top in search engine optimisation, it shouldn’t be all you target. The biggest thing about being ranked, is making your site inviting enough to encourage people to click and eventually purchase or contact you through the site. This may seem like a small matter to overcome but it is not easy for those who aren’t particularly experienced in making appearling adds in search engine results. An effective use of meta deta such as titles and descriptions make a huge difference when they appear in the search results. When a query is made and all the results appear, the keyword in which you searched, becomes highlighted everytime it appears in a result. This highlighting helps let your site stand out in the results. Highlighting your keyword is good, however its important to make sure what is on show, also makes good sense. You could stuff descriptions with keywords and yes they would all be highlighted but no one is likely to click as they have no idea what the page is about, all they see is a repetition of keywords. With only 148 charactors to work with this certainly is a tough skill to master and why so many people turn to professional search engine optimisation companies. Meta Data also isn’t the way to get some fantastic SEO although it plays a part, its just a small piece of what is a very very big pie. If you are interested in learning how Search Engine Optimisation can work for your website and want more information then contact Hit Search, Search Engine Optimisation and Pay Per Click experts, on 0845 643 9289. FREE Search Engine Optimisation (SEO) booklet…by Andrew Redfern @ 2nd July 2009 8:13 am
Chapter 3: There’s a whole world off page… This comes up among some of the most talked about topics within the SEO fraternity and can get some serious bad press from time to time. A good solid ‘off-page’ strategy is something that should form the bedrock of any online campaign and can have significant impact on search engine positioning, increased volumes of traffic and the resultant increase in the profit your site can make. So what does an ‘off-page’ campaign entail? An off-page campaign is an umbrella term for ANYTHING that you do to bring visitors back to your site from ‘other’ sites on the net. Sound woolly? Let me explain…Search engines don’t just assess what is actually on your site when they decide how relevant it is, they also follow all the links that are associated with your site. So one important part of off-page optimisation therefore is to have a good link building program in place. How do I build links? Can Internet Marketing and Search Engine Optimisation(SEO) Help Youby Andrew Redfern @ 1st July 2009 4:42 pm
Many companies out there are under the impression that search engine optimisation(SEO) is not for them. It is more than likely these companies that are missing out on a huge amount of proffit that can be gained from a professionally implemented internet marketing package. The industries such as the used car industry, who believe most of their deals that start online, all come from autotrader and other forms of advertising. Infact this is hugely mistaken for car companies as they are potentially missing out on a large number of customers because there site is not optimised or their online marketing is not upto scratch. When you compare stats from Google adwords keyword tool for the search query “used cars” compared to something like “kitchens” an industry that knows SEO is important in order to maximise profits. Then you see there is 4 times as many search queries for “used cars” compared to “kitchens” in the month of may. These stats show you simply that you could be losing out by not appearing in the natural search listings and you could probably also benefit from pay per click listings too.
Internet marketing isn’t all SEO, there is also a section of traditional marketing that gets performed that involves contacting websites to see if they can link to you, and basically raising the overall visibility of a website across the internet. Business can’t really afford to miss out on such a huge revenue in the current climate, so think again, can SEO and internet marketing help you as a business. My answer is most certainly yes, regardless of your industry. If you are interested in learning how Search Engine Optimisation can work for your website and want more information then contact Hit Search, Search Engine Optimisation and Pay Per Click experts, on 0845 643 9289. Internet Marketing - Brand Awareness is Key to SEO - Google Algorithm Changesby Andrew Redfern @ 1st July 2009 10:38 am
Are you looking to market your new or existing brand, either through internet marketing channels or general marketing? This is one of the most difficult things to do, especially when it comes to internet marketing. With internet marketing becoming one of the best ways for people to target business, it is important to understand what is needed to help increase your online revenue. If you are having trouble with marketing your brand or have seen a sudden drop off in traffic, then this could be down to the latest algorithm changes in the Google search engine. Although Google don’t like to publicy announce anything in their algorithm, it is quite obvious to search engine and internet marketing professionals, that there is a massive change this past week. We have seen a sudden rise in rankings of big name brands that have had, what we would consider, “poor seo“. We have known for sometime that Google may start to prefer brands in their search engine results, but never have we seen such an increase. If you look at terms such as “outdoor clothing” in a Google UK search, you notice two big brands, Blacks and Regatta, are now ranking on the first page. Blacks did originally rank anyway, but now they are top. Regatta doesnt even have a title with the phrase “outdoor clothing” inside it.
With this in mind, it now tells us that in order to compete on these bigger phrases, you need to take a whole new approach with an internet marketing campaign. Changes like this are not uncommon with Google but are rarely noticed by companies that choose to do all their own internet marketing. This is why it is much better for you as a company and a brand, to choose a company that is totally dedicated to search engine optimisation, to handle all of your online marketing. They will then keep themselves upto date on industry news and apply new techinques to your site giving you a better chance for return on investment. If you are interested in Search Engine Optimisation for your website and want more information then contact Hit Search, Search Engine Optimisation and Pay Per Click experts, on 0845 643 9289. FREE Search Engine Optimisation (SEO) booklet…by Andrew Redfern @ 1st July 2009 8:10 am
Chapter 2: What should I actually change on my site? I am confident that you are keen to jump to some of the great ideas later in this booklet that will help you get more qualified people to your website, but I feel it’s worth taking a step back first of all and seeing if your website can handle the specific visitors we are looking for AND MORE IMPORTANTLY ensure that search engines can find your site! Why are search engines so important and how do they find my site? Search engines, on average, generate up to 75% of ALL traffic to your website if a site is set up correctly. If your site isn’t visible or some parts of the site aren’t search engine friendly, then there will be a significant amount of visitors that are looking for your site but can’t find it and therefore can’t find your products and services. See why it’s so important to take this step back? In terms of how search engines find your site, it’s all about relevance! The more relevant your site is to a particular search query (keyword you type into Google for example) the higher up the results pages you will appear. Sound simple? It’s not that straight forward and there are hundreds of areas that I could go into, but for now, I’ve categorised them into 5 key areas that are seen and as ‘on-page optimisation techniques.’ They are called on page optimisation techniques because guess what…..they all happen on the various pages of any given site. In addition, ‘off-page optimisation techniques’ I will cover off a little later in this booklet and they can make an even more significant difference to the profit your site is making. It is worth mentioning at this point that BOTH on and off-page techniques fall into the category of Search Engine Optimisation (SEO). (to continue reading this document please click that image above or this link now!) Free SEO booklet - Chapter 1 preview…by Andrew Redfern @ 30th June 2009 5:57 pm
Over the coming few days, i’ll be giving you a sneak previews of the individual chapters of a booklet I have written called ‘The 7 biggest mistakes…’ This booklet comprises the top mistakes that companies I have worked with over the past 10 years are making - which leads to a loss in sales and therefore profits. The full booklet can be downloaded by clicking the image above this article at any time. “7 simple steps to increase traffic & business volumes through your website that e-marketing teams and business owners often get WRONG and therefore costs them £000’s in lost profits!” As you read through the following booklet, you should have a better understanding of some of the things that can seriously improve the revenue your website is generating IMMEDIATELY! From my experience as a Director of Hit Search, there are hundreds of mistakes I see e-commerce teams and business owners making on a daily basis, but here in this booklet and written in plain English, are my top 7 tips that have dramatically helped my clients increase their profits! Before we go any further, there is a saying in life that nothing is ‘free’ but I would like to dispel this myth. As a valued reader of this report and hopefully many future ones, I am offering a free telephone consultation. During this call, you can use the opportunity to get my opinion on what strategies you are currently employing or indeed which areas I think that you should look into. Use this time to get as much value as you so wish. However, due to the demand from my last informational booklet, I am now only offering this for the first 10 people to come back to me and ask for it on this link:- www.hitsearchlimited.com/free_consultancy/Book_consultation.php I would usually charge £97 for this session so remember it is on a first come first served basis! Mistake Number 1: Measure twice, cut once. STOP loosing £000’s in potential profit NOW! Measure twice and cut once is an old carpenters’ expression. The theory behind the term is that by measuring a piece of wood twice prior to cutting, it stops you removing too much or indeed not cutting enough off. Therefore the measurement required is just right. Getting the measurements ‘just right’ for your website is just as important and it can literally save you thousands of pounds of lost profits. Which system should I use? Of course, by now you must be thinking I will now reveal a magic tool that has been kept under wraps for years and years – this is the answer to all my problems? …WRONG! (to continue reading this document please click that image above or this link now!) Other Related Stories That May Be Of Interest:
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