Knowledge Base

Date posted: December 17, 2014

Google News Finally Shuts Down In Spain

Google has finally shut down its Google News feed in Spain. In case you missed it Google threatened to shut down its News page and remove links to Spanish publishers from Google News worldwide in response to the Spanish link tax that will take effect in January. It would seem they have followed through as […]

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Date posted: December 15, 2014

We’re on the Shortlist – Northern Digital Awards 2015

The team at Hit Search is delighted to announce that we are amongst the finalists for the Northern Digital Awards 2015. Hit Search is nominated for “Best digital marketing campaign – third sector” thanks to our work with the Alder Hey Children’s Charity in the Park project. This exciting project by the leading UK children’s […]

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Date posted: December 11, 2014

Facial Recognition Software Is Now In Stores, Online Sites Could Soon Follow Suit

High street stores in Japan have implemented facial recognition software in an attempt to provide better service to VIP customers and potential big spenders. NEC – the Japanese technology giant and California-based FaceFirst are offering systems that can recognise people’s faces via strategically placed cameras at the entrance of a store. When these cameras spot […]

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Date posted: December 9, 2014

Google Penguin Strikes Back

Google’s unofficial promise to keep from rolling out ranking algorithm updates over the festive period seems to have been scrapped as a myriad of Penguin updates have been coming thick and fast. As we all know, Penguin is Google’s strongest defence against spam, and one that can make your wildest dreams come true or crush […]

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Date posted: December 5, 2014

37 % of all retail online transactions over the black Friday weekend came from mobile and tablets

  You may remember last week; this little event called “Black Friday” took place, where people queued up for hours on end to save hundreds of pounds on televisions, toasters and other retail items, inadvertently lighting up the emergency switchboards as high street stores tried to cope with the copious crowds of consumers. Some of […]

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Date posted: December 3, 2014

Hit Search take part in the 34th SGAI International Conference on Artificial Intelligence

Hit Search will be providing attendees of this year’s SGAI International conference with valuable insight into the importance of brand reputation tracking. Delegates from Hit Search and the University of Liverpool will be discussing their collaboration on Little Birdy, the online brand tracking program that uses a form of artificial intelligence to scour thousands of […]

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Date posted: December 2, 2014

Santa Wars – Google Santa Tracker Teaches Kids to Code and NORAD Goes Mobile

It’s Countdown-to-Christmas time, which means it won’t be long until a certain big red Christmas icon comes to town. You already know that Santa Claus can see you when you’re sleeping, but did you know that Google can see him too, as he makes his way around the globe on Christmas Eve? The Google Santa […]

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Date posted: December 1, 2014

Grazia Shop – Buying or Just Browsing?

Launched on 11th November www.graziashop.com is the next step in Grazia’s digital journey – here’s what Rushell Clarke, Marketing and Communications Director at Hit Search has to say. “As a fairly regular reader of Grazia magazine, and as a digital marketing professional, I was fascinated to see Grazia launch an online shop completely separate from […]

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Date posted: November 27, 2014

Black Friday, Cyber Monday and Giving Tuesday – It’s a Big Week for Retail

Giving is the new black. Black Friday is back, for better or worse, which means it’s time for the retail industry to once again whip up a ‘thanksgiving frenzy’; despite the fact that most of us tea-sipping Brits don’t celebrate the holiday at all. Because while we might not care much about an American holiday […]

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Date posted: November 26, 2014

Robots Are Looking At Your Social Media Pictures

As two major breakthroughs in the world of image recognition software begin to pique the interest of online marketers, artificial intelligence starts to prove its use in the world of advertising ever more. A team of scientists at Google have developed artificial intelligence software that can describe the contents of photographs and accurately analyse sentiment, […]

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