Knowledge Base

Date posted: March 25, 2015

Content Marketing Like A Boss With Cruise Brands

If there’s one thing I’ve learnt about marketing, no matter what you’re trying to sell; it’s that content is and will always be king. You can implement every marketing strategy under the sun and follow every best practice you’ve heard of, but at the end of the day if your content isn’t good, or if […]

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Date posted: March 18, 2015

How cruise brands can sail in the right direction with programmatic display

These days, no cruise provider can be without programmatic display and Real Time Bidding (RTB) as part of their arsenal to ensure best value out of their marketing spend. Right now, it’s even better as not all cruise providers have opted to use it yet, so those that do are staying head and shoulders above […]

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Date posted: March 17, 2015

Google Mobile Algorithm Case Study – These Two Fashion Brands Need Help, And Fast

The Google mobile algorithm update is approaching fast, and on the 21st of April, any brands that have failed to optimise their website for mobile will essentially face exile from Google’s rankings. Unfortunately, some of the heaviest ranking casualties will be those in the online fashion industry. Google has given a month’s warning before they […]

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Date posted: March 11, 2015

The top 5 questions our travel clients ask us about digital – and the answers

It’s all fun and games for the holidaymaker, but for the marketers behind the world’s biggest travel companies, holidays are serious business — and digital is more important than ever. Unfortunately, it can also be a minefield of new channels and old tricks. That’s why cruise companies, holiday comparison sites, and tour providers come to […]

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Date posted: March 10, 2015

No Cookies For Facebook, But It’s Still Following You Around

  As the internet careers towards a more mobile friendly set up and Google threatens to banish sites that have failed to implement a mobile optimised experience for their users, the tracking cookie, which simply doesn’t work over an array of mobile devices, is slowly dying. It all started back in 2007 when Apple launched the […]

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Date posted: March 4, 2015

Cruising for a bruising: will Google mobile update sink these travel brands?

February ended with such big news that I half expected the drum beats from Eastenders to sound off around the office when we all found out. If you don’t already know, Google has announced a major algorithm update set to land on 21 April 2015. This update is unique, in that Google has officially announced […]

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Date posted: February 26, 2015

How could Royal Caribbean take search performance to another level?

Royal Caribbean Limited is one of the biggest players in the cruise game and this translates to their performance in search. So their SEO strategy must be pretty air tight, right? Not exactly! Their position for the majority of relevant search terms is there or thereabouts, but the company could change their approach to digital […]

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Date posted: February 25, 2015

Which of the top fashion brand websites performed the best for customers AND search engines?

Our mission here at Hit Search is to “…create cutting edge digital marketing campaigns and improve customer engagement…” for all of our clients. As part of this, and due to our growing fashion and retail client base, we decided to analyse 29 of the top fashion brands in Europe. This analysis took the form of […]

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Date posted: February 23, 2015

PPC Help – 5 Recent Google Adwords Updates that are critical to eCommerce?

As the great Ferris Bueller once said, “life moves pretty fast” — and Ferris never ran an eCommerce campaign on Google Adwords! The platform is regularly updated and if users don’t stop and look around once in a while they could miss something really important. Fortunately, we’ve rounded up 5 major recent updates which could […]

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Date posted: February 18, 2015

How Google Penguin Sunk the Cruise Market

Google’s Penguin algorithm is the search engine’s top line of defence against spam links. It penalises site owners who rely on them, and only rewards those who clean up or disavow them – or who don’t use them to begin with. Penguin certainly has positive and negative effects, but it’s arguably in the cruise sector […]

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