Knowledge Base

Date posted: November 20, 2014

Is Artificial Intelligence A Marketers Worst Nightmare Or Best Friend?

Opinion will forever be divided on the subject of artificial intelligence; some of us will look at Arnie’s role in Terminator or Kubrick’s 2001: A Space Odyssey and shudder at the thought of computers taking over whereas others simply can’t wait until we have our very own R2-D2’s serving us drinks at parties. Technology is […]


Date posted: November 13, 2014

Mobiles Crowned Users ‘Device Of Choice’ For Browsing Product Information

Mobiles have been found to be the user’s device of choice for researching about products or services – this is according to survey results released by the Internet Advertising Bureau (IAB) prompting IAB’s Senior Research Manager, Hannah Bewley to state “…mobile is the glue that holds other media together.” In conjunction with research agency Kantar […]


Date posted: November 11, 2014

Are You Ready For Black Friday And Cyber Monday?

  Black Friday – It’s a time for bargain hunters to rejoice as hundreds of online and high street retailers take part in flash sales offering everything from laptops to flatscreen TV’s at ridiculously low prices. Not just limited to our friends in America, Black Friday has now officially become a favourite day for the […]


Date posted: November 10, 2014

Can Fashion & Retail ‘challenger’ brands compete using TV?

The short answer is yes! But surely the minimum budget is tens of thousands of pounds right? Wrong. 12 months ago, Sky AdSmart was created with a vision to blend the close targeting and measurability of Digital Marketing with the audience reach, branding and awareness driving mechanisms of the TV medium. So how does it work? […]


Date posted: November 4, 2014

Google’s Matt Cutts Still Hasn’t Found What He’s Looking For

Google’s head of web spam has extended his leave into 2015, stating that web spam fighting is running perfectly fine without him. Does this mean the systematic destruction of unethical link builders has worked? Is Matt Cutts simply soul searching? Can we get any more search related puns into this article? In a note added […]


Date posted: November 3, 2014

A Buyers Guide To Mobile Marketing

It seems every year since 2005, the Digital Marketing industry hails ‘this year to be the year of mobile,’ with 2014 no exception. But based on spend alone, for 2014 this does indeed seem to be the case. This is what the IAB had to say earlier this year:- “Video advertising on the internet and […]


Date posted: October 30, 2014

Recuitment: Hit Search look to expand content team

Hit Search are looking for a Content Executive to support editorial and strategic content creation – this role will work across the Communications and Digital Marketing teams. You are self-motivated and enthusiastic, with the ability to use language creatively to give our customers an effective and inspiring onsite experience. Job Title: Content Executive Salary: Circa […]


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3 Ways to Boost SEO Performance without Touching Your Website

SEO is a funny thing. Essentially, there’s one ultimate goal: optimising your website for search, so that people can find you, even if they don’t know you. Sounds simple enough, but things get tricky because there are so many different ways to achieve that one goal. If you’re SEO strategy stops at making necessary changes […]


Date posted: October 29, 2014

Think You’re Winning At Conversion Rate Optimisation? You Need To Look At This Infographic

    Hit Search has just published its new Conversion Rate Optimisation report discussing how the top 29 luxury fashion brands have optimised their site to increase conversions, setting benchmarks for the industry along the way. The report, which can be downloaded here, takes an in depth look at a myriad of fashion brands including […]


Date posted: October 28, 2014

Service with a Smiley – Bing Beats Google to the Punch with Emoji Search

Bing fans can now use the search engine to look up the meaning of emoji characters (or those little cartoons people use to garnish their Instagram comments). As if that wasn’t enough, they can also use multiple emojis or combinations of pictures and words to run searches. So if you search a British flag and […]


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