Knowledge Base

Date posted: April 17, 2014

Marketers Vote Facebook as Favourite Social Platform

Based on a poll of 171 UK social marketers, Facebook beat LinkedIn and Twitter to take the winning slot as preferred social platform for campaign development and evaluation, with a study looking at campaign planning, execution, and post–campaign analysis. The Direct Marketing Association’s (DMA) initial ‘Social Media Scorecard’ found that Facebook was preferred overall, followed […]

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Date posted: April 16, 2014

Mobile Adverts Break into 4th Place

According to ZenithOptimedia’s newest global advertising forecast, the spending on mobile display advertising, which is growing at 21 percent a year, is expected to hit $74.4 Bn in 2016, and rank as the fourth largest advertising medium. Whereas paid search on desktops is still experiencing 13 percent in annual growth and estimated at hitting $71 […]

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Date posted: April 10, 2014

Not Provided Comes to Paid Search – Google to Remove all Keyword Data

Secure search, which has prevented the SEO community from seeing organic keyword data, is coming to paid search clicks. Google announced the move via the Ads Developer Blog. Paul Feng, Adwords Product Management Director said: “Today, we are extending our efforts to keep search secure by removing the query from the referrer on ad clicks […]

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Date posted: April 9, 2014

Content Marketing – are you doing it right?

Our resident content marketing guru, Lewis Moulds, explains in our Content Marketing Handbook why it’s so important to have the best and most informed content marketing team on your side. “Consumers continue to engage with more and more content online before they find a buying solution. Businesses need to produce their own informative and compelling […]

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Date posted: April 8, 2014

Attribution Modelling – Seeing the Bigger Picture of Online Marketing

When it comes to online marketing for your small business, you can be proactive with Google Analytics and track the interactions that customers have with your marketing materials before arriving at the site to make a sale or enquiry. But even this might not necessarily give you the full picture of your online marketing performance. […]

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Date posted: April 3, 2014

Twitter Appeals to the Impulse Buyer Through ‘Cards’

With much buzz being generated about Twitter’s new leaked profile images and new improvements to the platform, businesses are getting excited about the new potential advertising opportunities in Twitter Cards. Twitter Cards are better explained as an ‘Action + Caption’ and are soon to become one of the best ways to convey important and easily […]

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More Than Half Top UK Websites Use Retargeting – Hit Search Asks: Do you?

More than fifty percent of the UK’s top 2,000 websites are using display retargeting, highlighting the benefits of this relatively new online marketing strategy. The statistics were revealed in Econsultancy’s Display Retargeting Buyer’s Guide. It stated that in addition to 52% of the top UK sites, a whopping 48% of top US sites use remarketing […]

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Date posted: March 26, 2014

Google Receives Official Patent Document for Google Panda

It’s official: Google has been granted the patent for its much talked about algorithm update, Google Panda. Since Panda was released in February 2011, it has affected the lives of every SEO and webmaster; and while the high profile victims of Google penalties have since recovered, due to the strength of their brand, others are […]

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Date posted: March 20, 2014

Instagram rolls out in-app Ad campaign

Instagram has launched in-app paid advertising campaign, with some of the world’s biggest brands already tapping into the potential of advertising on the fast growing social network. Businesses have realised the advertising capabilities of photo sharing giant Instagram, most notably Omnicom – one of the 4 leading marketing and advertising conglomerates in the world. General […]

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Date posted: March 18, 2014

Hit Search Expand Conversation Team with Sound of Guns Rocker

Hit Search is delighted to announce the latest addition to its growing operations team: Aussie writer Lee Glynn. Lee is known to thousands across the UK and Europe as lead guitarist of indie rock band Sound of Guns, but after the band announced their decision to call it a day, Lee chose to pursue his […]

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