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WebTrends scores well in The Forrester Wave

By Andrew Redfern @ 12th September 2007 7:54 am

WebTrends Inc today announced that WebTrends was among the select companies that Forrester invited to participate in its September 2007 Forrester Wave report The Forrester Wave: Web Analytics, Q3 2007.

In this evaluation, WebTrends ranked number one for Market Presence and was cited as a leader in Current Offering and Strategy.

WebTrends received the highest score for Integration, “Overall, WebTrends Marketing Lab 2 is a full-featured Web analytics platform that gives clients extensive power and the ability to customize the platform to meet any special needs that may exist.”

WebTrends also received highest scores for Industry Presence and Installed Base reflecting its strong global presence across consumer packaged goods, financial services, media, retail, travel and hospitality, and technology and telecom industries.

This recognition focused on the recently announced WebTrends Marketing Lab 2, an integrated suite of marketing solutions that optimizes site performance, builds customer engagement and drives more effective and targeted marketing.

According to the Forrester report, “WebTrends reference clients are extremely ambitious, giving high marks for supporting their complex efforts.” Enterprise clients such as Internet Broadcasting are seeing the results for themselves.

“WebTrends has helped us to understand and better serve our 15 million monthly visitors,” said Tom Masterman, research manager, Internet Broadcasting.

“WebTrends Marketing Lab provides us with the insights we need to deliver the most relevant information, and the best overall experience, to our users.

We find a ton of value in the ability to jump between different macro and micro views – enabling us to see our data at a network level, or for any one of our more than 70 TV station Web sites. This provides the data our editors want for making real-time content decisions, and the KPIs our executive team needs for long-term corporate planning.”

The Forrester report goes on to say, “WebTrends stays on top of major trends in the online marketing space and has plans to augment its current platform with new technologies that we expect to be well received.

Focus on visitors and a commitment to data integrity provide a solid technology foundation.” The report added, “WebTrends sets the standard for measuring visitor engagement with WebTrends Score, a new tool for measuring visitor engagement that’s unlike anything on the market today.”

“WebTrends has been rated as a leader in the Forrester Wave report.

This is particularly exciting as the market evolves from web analytics to online marketing platforms,” said Greg Drew, CEO and president, WebTrends. “WebTrends will continue as a leader as we set the standard for visitor engagement with WebTrends Marketing Lab 2.”

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