Storytelling through social networking on bebo.com with IMG and Vogue.TV sponsored by express.com
By Andrew Redfern @ 21st August 2008 10:51 am
Model.Live is a new broadband video series that documents the lives of three IMG Models on their way to fashion shows around the world. The 12-episode show reveals the truth about how professional models live, and the hard work and commitment required to achieve star status. Created by IMG Media and sponsored by EXPRESS.com, the series will premiere on Vogue.TV, Tuesday, August 19. The story will simultaneously unfold on global Social Media Network Bebo (bebo.com), where viewers can interact with the models and receive instant updates on their activities and experiences throughout the day.
Model.Live follows three girls-Austria Alcantara (http://www.bebo.com/austriaalcantara) of the Dominican Republic, Cato van Ee (http://www.bebo.com/CatoVanEE) of Amsterdam and Madeline Kragh (http://www.bebo.com/MadelineKragh) of North Carolina-every step of the way, from the moment each leaves home, to professional coaching, casting calls, hair and makeup trials, late-night fittings-and finally the catwalk. The journey begins in New York City with Mercedes-Benz Fashion Week and continues through the fall schedule of shows in London, Milan and Paris.
Storytelling Through Social Networking on Bebo.com
After every episode, the story continues on Social Media Network Bebo, the global social media network, where each model updates her profile daily with video diaries, text messages, photos, blogs, schedules and more. To further the show’s interactive experience, viewers can comment on each model’s progress or post messages of support, encouragement and advice via the Model.Live Channel Profile (http://www.bebo.com/modellive). Additionally, viewers can submit questions to the models on EXPRESS.com, where one question will be featured and answered each week. Model.Live video outtakes, sweepstakes and merchandise will also be available on EXPRESS.com.
Shop Model.Live Only on Vogue.TV
When viewed on Vogue.TV, viewers will be able to shop for Express apparel and accessories featured in each of the episodes, including trends inspired by each model’s signature look as she packs, travels, and attends appointments and events. New products will be available each week that viewers can buy immediately from Express on Vogue.TV or at EXPRESS.com. Viewers can also send detailed product information and Express store locations to their mobile phone.
Model.Live Series Schedule
The premiere episode of Model.Live airs on Vogue.TV Tuesday, August 19. Beginning on August 22, new episodes will be broadcast every Friday for 12 weeks. The series may also be viewed on Tidal TV, Hulu, Veoh and TiVo and will be available on mobile phones through JuiceCaster
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