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Google announces changes to AdWords PPC system

By Andrew Redfern @ 22nd August 2008 3:25 pm

Google have made an announcment on their adWords blog outlining some forthcoming changes to the way their PPC system operates.

The most eye catching of the changes is a real time Quality score calculation that takes place at the moment of the bid ensuring the factors going into calculating the score are assessed at the most optimum moment possible.

They say “we are replacing our static per-keyword Quality Scores with a system that will evaluate an ad’s quality each time it matches a search query. This way, AdWords will use the most accurate, specific, and up-to-date performance information when determining whether an ad should be displayed.

Your ads will be more likely to show when they’re relevant and less likely to show when they’re not. This means that Google users are apt to see better ads while you, as an advertiser, should receive leads which are more highly qualified” .

Another interesting development is that Google will no longer be setting keywords as “Inactive for Search”. This will place a greater emphasis of vigilence on the PPC administrator to keep the adWords keywords showing.

There are also some other sundry changes including a useful “First page” price estimator replacing the minimum bid amount. This will display the level at which you need to bid to stay on the first page of results.

On the surface of it this is a housekeeping exercise but it will change the way the system works subtly but it will mean a change in the way adWords campaign managers work.

Read the full entry on Google’s adWords blog here : Quality Score Improvements

Would you like to know more about this Google’s pay per click advertising? If so, contact Hit Search, SEO and Google adWords qualified PPC specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible.

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