22nd August 2008 4:17 pm

Bebo, the world’s leading social media network and home of internet dramas such as the hugely successful and pioneering KateModern, the ground breaking online reality series The Gap Year, and the first web drama to successfully transition to TV, Sofia’s Diary, has appointed a new Head of Original Productions.

Kelly Brett is to join Bebo after a year working on KateModern - a show that achieved more than 67 million views within 12 months and garnered industry acclaim securing two BAFTA nominations and a British Press Guild Award for innovation.

Before joining KateModern, Kelly worked on over 20 TV productions for the BBC, Sky and ITV amongst others. Kelly will be based in London and will be responsible for vetting potential projects, building a collaborative relationship with Bebo’s production partners and advertisers and ensuring a great experience for its users.

Kate Burns, MD Bebo Europe said: “At Bebo we are committed to creating one of the most exciting and unique social media experiences on the web, and the success of KateModern, Sofia’s Diary and The Gap Year shows that Beboers are enthusiastic about truly engaging with media. We’re proud that Bebo is seen as the place for outstanding original content online and Kelly will bring with her a depth of experience and knowledge in this field to further strengthen our already fantastic team.”

“Having worked alongside Bebo for the past twelve months, joining the team feels like a natural and exciting progression for me. Bebo is clearly dedicated to developing this emergent medium with shows such as KateModern, Sofia’s Diary and The Secret World of Sam King. Working closely with the production companies and sponsor brands, we will continue to ensure that Bebo’s original productions are engaging and enticing,” added Kelly Brett.

Bebo’s vision for online media combines community, self-expression and entertainment to enable its users to consume, create, discover and share content through the dedicated channels on the Bebo website.

Unlike its competitors, Bebo offers access to a line-up of high quality commissions such as KateModern and Sofia’s Diary (which recently became the first online drama in the UK to transfer to television when it was picked up by the UK’s Channel Five), alongside entertainment from professional broadcasters, independent producers and other rights owners and gives users a simple set of tools to curate their favourite online media content and communicate their tastes to everyone in their network.

Amongst Kelly’s first original commissions will be The Secret World of Sam King. A first between a social network and a music company, The Secret World of Sam King revolves around a junior ‘facilities’ employee at Universal Music who secretly founds his own start-up label in the post room. Producers will draw on real-life experiences along with cameo appearances from Universal artists to bring additional authenticity to the setting and story.

Bebo has a membership of more than 45 million individuals worldwide and is geared towards an audience aged under 30, with the core of 16-24 year olds spending 2.14 billion minutes on the site per month.

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