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LEGO Search Campaigns Wins Search Engine Strategies Awards

by Andrew Redfern @ 22nd August 2008 10:37 pm

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iCrossing today announced that it received two inaugural Search Engine Strategies (SES) Awards. The company took top honors for “Most Innovative Paid Search Campaign” and “Best Multi-National Search Marketing Campaign” for its work with the LEGO Company. The winners were announced this week during SES San Jose, in celebration of the event’s 10-year anniversary.

Judged by a panel of industry experts and the Search Engine Watch editorial staff, the SES Awards honor 15 outstanding search marketers who inspire innovation and encourage new ideas. SES has been the leading international conference series for webmasters, digital agencies, online marketers and corporate decision makers since 1999.

After years of successfully managing the LEGO Company’s paid search campaigns across search engines in the United States, iCrossing expanded the paid search campaigns to include Germany, France, United Kingdom, Italy, Portugal, Netherlands, Spain and Canada in 2007. The strategy implemented resulted in the LEGO Company exceeding their annual search revenue goal by 30% in just six months

“The LEGO Company is a world-class brand and a great partner,” said Christopher Wallace, vice president, search media, iCrossing. “They understand how creative search strategies can be used to connect with their customers around the world. It is a pleasure to see the success of our relationship recognized.”

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