by Andrew Redfern @ 27th August 2008 6:53 pm

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its June 2008 rankings of the largest and fastest-growing Internet properties and site categories in Japan, based on data from the comScore World Metrix audience measurement service.

The summer season prompted gains to health, career, and leisure sites, while the anticipated release of the Apple iPhone 3G generated increased activity in the technology news sector.

“The July 11 launch of the Apple iPhone 3G, the first release of the iPhone in the Japanese market, was met with much anticipation and enthusiasm,” said Maru Sato, managing director of comScore Japan. “Consumers seeking news and information on the iPhone caused a flurry of activity on technology news sites and at SoftBank.jp, the exclusive phone carrier of the iPhone in Japan.”

The health - information category ranked as the top-gaining site category in June, as visitors sought ways to combat the summer heat, allergies and other seasonal health topics. The number of visitors to the category jumped 18 percent to 5.6 million visitors.

To ease the effect of rising gasoline prices, many people in Japan sought summer leisure activities close to home and within their budgets, prompting a 16-percent gain in the retail - movies category to 6.3 million visitors. The career services and development category also witnessed a 16-percent increase, to nearly 12 million visitors, as young people turned to the Internet seeking summer employment.

Top Gaining Properties for June 2008

Adobe Sites led the top-gaining properties ranking for June with a 22-percent increase to 6.8 million visitors, driven by the release of the Acrobat 9 upgrade. The anticipated launch of the Apple iPhone 3G in July prompted gains to several properties, including technology news sites, ITMedia.co.jp (up 20 percent to 4 million visitors) and CNET Networks (up 9 percent to nearly 3 million visitors). SoftBank.jp, the official mobile phone carrier of the iPhone, jumped 15 percent to 2.7 million visitors. 

Top 10 Properties for June 2008

Yahoo! Sites maintained its strong #1 position in the Japanese market with more than 46 million visitors in June, an increase of 2 percent from May. Google Sites captured the #2 spot with nearly 36 million visitors, followed by Rakuten Inc. with 30.8 million visitors.

Other Related Stories That May Be Of Interest:

1. Yahoo! remains leading website in Japan
2. comScore Releases Top U.K. Web Rankings for June 2008
3. comScore’s top web rankings for January
4. Facebook Vistors Triples in Japan
5. ComScore release Japanese search data
6. comScore Releases June 2008 U.K. Search Rankings
7. Online searches up for tax, greetings cards and politics in Feburary
8. Yahoo! Finance Ranks as Top Financial News Site
9. Top UK fastest-growing Internet properties released
10. comScore releases Russian website rankings

Terms | SEO | PPC | Contacting Hit Search | Online Reputation Management | Online Press Distribution