28th August 2008 2:31 am

Targetbase, a leading U.S. direct marketing agency known for its expertise in combining data and analytics with spectacular creative, was recently named one of five winners — and the only U.S. agency winner — of the first international Web Analytics Championship hosted by the Web Analytics Association (WAA).

With founding and corporate members such as Google, Yahoo!, Core Metrics, Web Trends, Walt Disney and Omniture, the WAA seeks to pioneer online marketing analytics as an integral part of business decisions.

The event, which took place during the second quarter of 2008, judged web analysts on their ability to review complex web site and traffic data and provide valuable, actionable insight that can improve performance. Contestants were required to review and track the WAA’s web site for two weeks, and provide a comprehensive analysis that defined any site
challenges and proposed creative solutions.

Reports were judged by leading web analysts — including Avinash Kaushik, author and analytics evangelist at Google; Neil Mason, managing director of Applied Insights; and June Dershewitz, vice president of analytics for Semphonic — for creativity and insight, and the five winners were chosen from a field of 20 entrants. Participants analyzed the site using Google Analytics. The contest was open only to WAA members.

According to Targetbase CEO David Scholes, the recognition from WAA reinforces Targetbase’s ongoing strategy to drive consumer understanding to all media, particularly online media. “As the WAA award demonstrates, we continue to find innovative ways to understand and leverage online and offline consumer knowledge, and convert this information into action for our customers,” Scholes said.

Targetbase achieves superior marketing results by focusing on the customers its clients have a right to win. The company manages real-time interactions and long-term customer relationships through the integration of advanced analytics, best-of-breed technologies and world-class creative. By aligning the right messages, tactics, channels and timing, Targetbase puts customers first.

Targetbase is a part of Omnicom Group Inc. (NYSE: OMC) (http://www.omnicomgroup.com), a leading global advertising, marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

For more information, visit http://www.targetbase.com.

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