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SEO keyword research; learning from Halloween

by Andrew Redfern @ 6th November 2007 1:02 pm

SEO ConversionsKeyword Report

The search term “hannah montana costume” was the most popular among all U.S. Internet searches that contained the phrase “costume” for the week ending October 20, 2007 according to Hitwise, the leading online competitive intelligence service.

The websites receiving the most traffic from the term “hannah montana costume” were Costumzee.com, PriceGrabber.com, Celebrate Express, Target.com and Shopzilla. Other popular costume searches included Halo 3’s Master Chief, pirates, Wonder Woman, Little Red Riding Hood, and Tinkerbell.

The top descriptive search terms used for Halloween costumes include perennial favorites such as sexy, funny, homemade and cool. Also among the popular descriptive searches were “cheap halloween costume ideas” which increased 305 percent and the term “adult halloween costume” which increased 336 percent versus last year. 

“Retailers no longer have to guess at what the hot costumes will be for Halloween,” said Bill Tancer, general manager of global research at Hitwise. “Thanks to the availability of Internet search data, we have indications as to the most popular costumes months in advance.”

Top U.S. Costume Searches for the 4 weeks ending 10/20/07

hannah montana costume
master chief costume
pirate costume
wonder woman costume
little red riding hood costume
hannah montana halloween costume
tinkerbell costume
pippi longstocking costume
flapper costume
raggedy ann costume

Note - the search term data is based on the volume of all US searches for the four weeks ending 10/20/07 from the Hitwise sample of 10 million users.

Buycostumes.com was the most visited website amongst a custom category of 22 leading online costume retailers for the week ending October 20, 2007. The website received 34 percent of all U.S. traffic to the custom category.

Seasonality 

You can see from the Alexa ranking below that that there is a lsow interested in the amount of traffic that is driven to the buycostumes.com website throughout the year.


 

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