1st September 2008 5:13 pm

Global social media network Bebo, today announced the appointment of Nicole Vanderbilt to the newly created position of Head of International Expansion. In her new role, Ms. Vanderbilt will be responsible for driving Bebo’s business and membership internationally, initially focusing on France, Spain, Italy and Germany and the Netherlands. She will be based in Bebo’s London office.

Prior to joining Bebo, Nicole was Google’s Head of Industry Marketing in Europe and later in India, where she was responsible for building the business to business marketing and industry sales strategy, as well as developing their agency programme. Before Google, she held several positions at American Express including Director Business Development, International and Director of Premium Communications, Europe.

Welcoming Ms. Vanderbilt’s appointment, Joanna Shields, Bebo CEO said: “Nicole comes to Bebo with more than a decade of experience in developing creative, innovative marketing programs for top global companies. As we continue to grow internationally, she is an ideal candidate to drive Bebo’s expansion in key international markets.”

Ms. Vanderbilt added: “Bebo is already a powerhouse social network internationally - predominant in UK, Ireland and New Zealand, and one of the top 3 social networks in the US, Canada and Australia in terms of engagement. I look forward to building upon this success in international markets where the site’s fundamental qualities of community, self-expression and entertainment will surely resonate.”

In March 2008, Bebo was acquired by AOL and now forms part of the company’s newly created People Networks business unit which combines Bebo, the AIM and ICQ personal communications network, widget technology company Goowy Media and social search and answer service Yedda. People Networks’ collection of community platforms reach 80 million unduplicated users worldwide.

As a Social Media Network, Bebo has succeeded by providing its users with the best platform for entertainment, self-expression and community and unlike other networks which have had a difficult time monetizing their sites without jeopardizing the user experience, it has created an environment that enables advertisers, brands and media companies to engage in meaningful, relevant conversations with its users.

Founded in 2005, Bebo quickly became one of the largest global social networks. It is ranked No. 1 in Ireland and New Zealand, and No. 3 in the U.S. in terms of engagement. Bebo’s 45 million worldwide users spend an average of 29 minutes a day on the site.

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