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New President of Chinese Search Engine Baidu

By Andrew Redfern @ 1st September 2008 5:30 pm

Baidu.com, Inc. (Nasdaq: BIDU), the leading Chinese language Internet search provider, today announced the appointment of Toshikazu Inoue as President of Baidu, Inc., Baidu’s Japanese Subsidiary (“Baidu Japan”), effective August 1, 2008.

“We are very pleased to have Toshikazu Inoue joining us as President of Baidu Japan,” said Robin Li, Baidu’s chairman and chief executive officer. “Mr. Inoue is recognized across Asia as a pioneer in the Japanese Internet search market.

He joins Baidu with substantial international experience, an effective management style and a deep understanding of technology, products and end users in the Japanese Internet search market. Under Mr. Inoue’s leadership, we expect Baidu Japan will attract new talent, advance product and service development, and steadily improve local user experience.”

Toshikazu Inoue joins Baidu from Yahoo! Japan, where he worked for almost four years. His last post there was vice president of search business, responsible for product research and development. In that role, he oversaw all product development at Yahoo! Japan. Mr. Inoue left Yahoo! Japan with an exceptional track record after helping the company achieve dominant market position in search in Japan. Prior to Yahoo! Japan, Mr. Inoue worked for the web portal Excite Japan as chief technology officer.

Inoue holds a master’s degree in electronic engineering from the Tokyo Institute of Technology in Tokyo, Japan and a bachelor’s degree in electronic engineering from Sophia University, also in Tokyo, Japan.

Baidu.com, Inc. is the leading Chinese language Internet search provider. As a technology-based media company, Baidu aims to provide the best way for people to find information. In addition to serving Internet search users, Baidu provides an effective platform for businesses to reach potential customers. Baidu’s ADSs, each of which represents one Class A ordinary share, currently trade on the NASDAQ Global Select Market under the symbol “BIDU”.

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