Microsoft MSN Adds New Partnership in Mexico
By Andrew Redfern @ 2nd September 2008 11:10 pm
BuscaPe.com Group, which is owner of the largest Comparison Shopping Network in Latin America, and Microsoft MSN (Nasdaq: MFST) announce a partnership in Mexico that will benefit more than 12 million users who visit the Prodigy/MSN site. Starting now, they will be able to research and compare prices for products and services at more than 400 stores, as well as access a database of nearly two million products.
According to Romero Rodrigues, CEO and Founder of BuscaPe.com Inc., the agreement should ensure 50% growth in Mexico.
“We will offer a safe, fast way to make an intelligent purchase through the Internet, while the ability to compare prices will provide the user the assurance of making a good purchase,” he points out.
Data from comScore Media Metrix (March 2008), a global leader in Internet audience monitoring, rank BuscaPe the second largest portal among Latin American e-commerce sites, while the MSN site in Mexico has a more than 94% market penetration and 12 million unique users. “The partnership will bring both partners more exposure, and guarantee greater brand strength in the Mexican market, one of today’s main markets in the Americas,” said Jaime Kalb, commercial director for Prodigy MSN Mexico.
Access to the comparison system is available through the main Mexican MSN site: http://prodigy.msn.com/
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