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Yandex content network starting to boom

14th November 2007 5:12 pm

Today, Yandex produce results of its Advertising Network performance and it produced some startling reading; in the past year the membership of its Advertising Network has trebled, the number of monthly number conversions on clients web sites has grown by over 340% and its monthly payouts to advertising partners increased by 450%.

Another indicator of quality is that the monthly earnings of each partner in the Yandex Advertising Network is 7,000 RUR (roughly $280 USD) and the total payouts to its partners last month amounted to more than 63 million roubles (approximately $2.5 million USD).

“We monitor the quality of the Yandex Advertising Network audience which is defined by two generally accepted parameters: number of page views and conversion ratio,” said Eugene Lomize, head of the Yandex advertising technologies group.

“These parameters are measured with Yandex.Metrica, a tool to estimate the quality of a web site audience and to measure conversion ratio for contextual advertising. According to our data, the quality of Yandex Advertising Network audience is similar to that of the Yandex search.”

Yandex.Direct is the first and largest contextual advertising platform on the Russian Internet. Its advertisements are displayed for millions of users on search results pages, as well as at the Yandex Advertising Network.

The number of unique visitors at the Yandex Advertising Network is 1.7 times more than that at Yandex search. In October 2007, the number of ad displays on Yandex.Direct exceeded one billion displays per week and continues to grow.

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