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Online Marketing – TAG Heuer launches online campaign

By Andrew Redfern @ 15th November 2007 11:26 am

TAG Heuer joined in today will the growing market and introduced the industry’s first extensive online advertising campaign.

The program will make TAG Heuer the largest Internet advertiser for the watch and jewelry industry, and the only luxury watch brand with an interactive online campaign. It also represents Louis Vuitton Moet Hennessey’s greatest single-brand online presence to date.

The launch is perfectly timed for the holiday selling season with more than 26 million impressions planned for November and December on such web sites as NYTimes.com, Yahoo.com, PGA.com, InStyle.com, CNNMoney.com and Style.com, among others.

“We already have one of the broadest and most innovative marketing strategies in the luxury watch world,” said Jenna Fagnan, vice president of marketing for TAG Heuer N.A.

“The digital initiative adds the next layer and enables us to reach these consumers where they are spending an average of three hours a day — online.”

The interactive advertisements will feature TAG Heuer brand ambassadors Tiger Woods, Maria Sharapova and Jeff Gordon bringing to life the brand’s philosophy and call-to-action, “What Are You Made Of?”

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