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Mobile Internet Publishers CTR “Averaging 10%”

By Andrew Redfern @ 17th September 2008 11:05 am

Nokia (NYSE: NOK) today announced the expansion of the Nokia Media Network, a mobile advertising network that reaches more than 100 million consumers around the globe and revealed some interesting figures about the Mobile Internet market.

The new ad network allows advertisers to target consumers on the pages of premium mobile internet publishers, operator partners and Nokia services, with click-through rates on the network averaging 10 percent.

The new European publishers join other flagship Nokia Media Network publishers such as Reuters, Cosmopolitan and AccuWeather, operators like Sprint and Airtel, and Nokia services including Nokia.mobi, MOSH and Widsets. The additions include the following publishers:

- Agence France-Presse, France
- RTL Mobile, Germany
- Cuatro, Spain
- Grupo Prisa, publisher of El Pais, Spain
- Unidad Editorial, publisher of El Mundo, Spain
- CNET, UK
- Telegraph Media Group, UK
- Trinity Mirror, UK
- International Herald Tribune, pan-European

“We are pleased to announce the addition of these top European publishers to the Nokia Media Network,” said Head of Nokia Interactive Advertising Tom Henriksson. “The biggest brands in the world trust Nokia with their mobile advertising because of the quality of the publishers on our network.

We will continue to fortify the Nokia Media Network with leading publishers like these so that we will continue to deliver the strongest response rates in the industry.”

“Agence France-Presse has joined the Nokia Media Network, because Nokia has demonstrated leadership in building a global mobile advertising service,” said Otman Meriche, Agence France-Presse business development manager. “Our advertisers are looking for brand-safe, high performance media, and Nokia’s understanding of the mobile channel is unrivaled.”

Nokia Interactive Advertising provides brands with all they need to connect with and engage the mobile consumer, including the following:

- The Nokia Media Network, which gives reach to millions of mobile consumers through campaigns on blue-chip mobile publishers, operator partners and Nokia services.

- Nokia Interactive Solutions, which creates end-to-end, high performance mobile campaigns for brands, from banner ads, mobile Internet sites and location finders to mobile coupons, click-to-call and other advanced mobile mechanics.

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