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Google launch altruistic 10th anniversary project

By Andrew Redfern @ 25th September 2008 10:23 am

Google have unveiled a website marking their 10th anniversary. 10¹⁰⁰ (pronounced “Project 10 to the 100th”) is asking for individuals to submit their ideas for charitable community projects via 30 second videos and the most worthy will benefit from $10 million.

Google are introducing this project with the message “Never in history have so many people had so much information, so many tools at their disposal, so many ways of making good ideas come to life. Yet at the same time, so many people, of all walks of life, could use so much help, in both little ways and big.

In the midst of this, new studies are reinforcing the simple wisdom that beyond a certain very basic level of material wealth, the only thing that increases individual happiness over time is helping other people.”

At Google, we don’t believe we have the answers, but we do believe the answers are out there. Maybe in a lab, or a company, or a university — but maybe not.

Maybe the answer that helps somebody is in your head, in something you’ve observed, some notion that you’ve been fiddling with, some small connection you’ve noticed, some old thing you have seen with new eyes.

If you have an idea that you believe would help somebody, we want to hear about it. We’re looking for ideas that help as many people as possible, in any way, and we’re committing the funding to launch them.”

The videos must be uploaded to YouTube and the closing date for submitions is October 20th. Submissions can be made in any of the following languages : English, German, French, Portuguese, Turkish, Chinese (both traditional and simplified), Spanish, Japanese, Italian, Polish, Dutch, Korean, Russian, Swahili, Norwegian, Finnish, Swedish, Arabic, Hindi, Greek, Czech, Hebrew, Danish and Thai. They can fall into any of the following categories :

Community: How can we help connect people, build communities and protect unique cultures?
Opportunity: How can we help people better provide for themselves and their families?
Energy: How can we help move the world toward safe, clean, inexpensive energy?
Environment: How can we help promote a cleaner and more sustainable global ecosystem?
Health: How can we help individuals lead longer, healthier lives?
Education: How can we help more people get more access to better education?
Shelter: How can we help ensure that everyone has a safe place to live?
Everything else: Sometimes the best ideas don’t fit into any category at all.

You can participate in the project by going to the official 10¹⁰⁰website.

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