Google team up with Bloomberg TV to expend it’s TV advertising reach
By Andrew Redfern @ 26th September 2008 11:44 am
Google have issued a press release stating that they have agreed a deal that will see there ads submitted to their Google TV advertising system carried on 24 hour business tv station Bloomberg TV.
Their press release states “Google (NASDAQ: GOOG) announced today that the BLOOMBERG TELEVISION® network will make national cable advertising time in the U.S. available through the Google TV Ads™ platform. By offering self-service buying opportunities through Google TV Ads, the BLOOMBERG TELEVISION network will expand its reach to a wider range of advertisers, including those that are new to the medium.
With the addition of BLOOMBERG TELEVISION inventory, advertisers using the Google TV Ads platform can not only reach the high-net-worth BLOOMBERG TELEVISION U.S. audience but can also gain access to viewership data at an unprecedented scale. Google’s TV Ads platform can report second-by-second data from millions of anonymized set-top-boxes, allowing advertisers to measure viewership of their ads more precisely than ever before.
With this data, advertisers can better understand what consumers are responding to and make real-time adjustments to their campaigns to maximize the return on their TV ad investments. Google’s digital platform also makes it easier for advertisers to find relevant programming through its keyword search functionality.”
With Yahoo rolling it’s new APT system to consolidate their position as market leader in banner advertising and now Google expending it’s Google TV platform it looks like the online advertising is moving away from the basic search advertising. This could impasse could be due to the imminent alliance between the two internet giants that is currently undergoing anti-trust scrutiny in the US.
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