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Google and Yahoo delay search advertising alliance

By Andrew Redfern @ 6th October 2008 10:31 am

Google and Yahoo have both issued statements announcing that they have delayed the rollout of their deal that would see Google adWords ads results dsiplaying in Yahoo search results.

The statement issued by Yahoo reads The companies have agreed to a brief delay in implementing this agreement to continue our ongoing discussions with the (U.S.) Department of Justice, we have had discussions with regulators and look forward to responding to their questions about this agreement.”

Whilst Google say “When we announced our advertising agreement with Yahoo in June we agreed to delay its implementation until October to give regulators time to look at the details. As we are still in conversation with the Department of Justice we have agreed to a brief delay in implementing the agreement while those discussions continue.”

The delay is expected to be a short one and Reuters are quoting a source stating that the ads should still go live towards the end of October.

The partnership is undergoing scrutiny from various anti-trust and monopoly bodies around the globe and the delay is primarily to allow the US Department of Justice more time to look it over. It will be frustrating for the two search giants who were hoping the deal would go through with little hinderance. They argue that they are merely opening and expanding the scope for adWords users to advertise their products, the that nature of the adWords system, as with others of it’s type, means that Google have little control over the actual price that is set for advertising.

Would you like to know more about Google adWords and online adveristing in general? If so, contact Hit Search, SEO and Google adWords qualified PPC specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible.

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