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CNet : Search advertising defies economic gloom

by Andrew Redfern @ 8th October 2008 12:50 pm

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In an article published today CNet are reporting the search advertising market is staying bouyant despite the general economic downturn.

They quote the Interactive Advertising Bureau as saying internet advertising revenues rose 15.2 percent, to $11.5bn (£6.5bn) during the first six months of the year, compared with the same period last year.

According to the figures search advertising systems such as Google adWords and Yahoo Search Marketing have increaded their share of the market rising to 44% (an increase of 3%). The search advertising sector in it’s entirety was worth $5.1 billion during the first half of 2008, this was up 24% on 2007. Banner advertising also grew by 19% up to $3.8 billion over the same period.

The report would point to the conclusion that companies are switching budgets for more traditional advertising mediums such as newspaper & radio ads to internet advertising. Internet based systems like Google adWords have an advantage over other marketing methods because they are easier to set up, easier to target and much more measurable.

Would you like to know more about search advertising? If so, contact Hit Search, SEO and Google adWords qualified PPC specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible.

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