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Zero Cost Marketing – Old Hat or New Shoes?

By Andrew Redfern @ 15th October 2008 6:31 pm

Zero Cost Marketing is becoming another buzz word around marketing circles at the moment but what does it actually mean? Zero cost surely this is too good to be true?

Well yes – everyone wants to sell more of goods and services and expand their business but all marketing unfortunately has a cost associated with it; whether that be an initial outlay (Adverting in traditional press ) or a charge to manage (online marketing).

The diagram below shows the fundamental elements of Zero Cost Marketing or Low Cost Marketing

The core elements of Zero Cost Marketing are

Social Media
Email – Push and Pull Marketing
Viral Marketing
SEO (Search Engine Optimisation)
Using your customers to promote your brand

The interesting aspect is that most forms of this marketing will have been covered by via most online marketing campaigns. The thought of not having an SEO campaign whilst running a Social Media campaign does not make sense and the two marketing elements complement each other so well.

One of the elements when you move into a “Zero Cost Marketing” model is that you track every single aspect and take a media neutral approach i.e. track and monitor each individual element’s performance and change the way you market based on the results NOT on the way you think it should be marketed.

Would you like to know more about Media Neutral Marketing or Zero-Cost Marketing? If so, contact Hit Search, SEO and Google adWords qualified PPC specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible.

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