Google adWords gambling restrictions relaxed.
by Andrew Redfern @ 16th October 2008 4:31 pm
Reports today indicate that Google is relaxing it’s UK ban on adWords campaigns for gambling sites. The restriction has been in place since June 2007.
The search giant has now changed it’s policy page to read “Google AdWords allows online gambling advertisements to target Great Britain (England, Scotland, or Wales) as long as the advertiser is registered with the Gambling Commission and provides a valid operating license number.
Advertisers based outside the UK and within the European Economic Area who wish to target online gambling ads to England, Scotland, or Wales must be licensed to advertise online gambling in their respective country.”
Hit Search’s director, Andrew Redfern who is responsible for the company’s PPC managment said “A more open market has to benefit advertisers and consumers alike. We understood and respected Google’s motivation for curbing gambling based products but we feel that reputable online betting and casino sites are now only focusing on responsible, ethical marketing so the relaxing of the restrictions is the right thing to do”
This move will open the door and allow major brands to re-establish a presense in the Sponsored Search listings. Perviously this brought in massive revenue to Google however worries about the US Government clamping down on gambling websites and people promoting them the market was suspended.
If online casinos and betting shops want to resume using adWords they simply have to set up an account and fill out some legal declarations. They can now advertise their sites as long as they are only targetting a UK audience.
Would you like to know more about this subject? If so, contact Hit Search, SEO and Google adWords qualified PPC specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible.
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