17th October 2008 7:48 pm

Bebo today announced a commitment to a minimum of six original productions for 2009 under a newly created programme banner “Bebo Originals.”

Building on the success of KateModern and Sofia’s Diary, the Social Media Network is developing a commissioning and scheduling policy for 2009 that will broaden out from successful dramas to encompass entertainment, reality and comedy.

Joanna Shields says, “It’s been just over a year since we brought KateModern to Bebo and demonstrated the full potential of popular short form content broadcast over a social network. Such has been the success of this and our other short form shows that have followed that we are delighted to be in a position to commit to a full multi-genre schedule for 2009.”

Under the stewardship of new commissioners Kelly Brett and Kate Burns, scheduling will give all new shows an opportunity to perform on Bebo without competition as well as offering them promotional support across the network.

As a result of these changes, programming will fall in the three main categories:

- Bebo Originals - Bebo’s equivalent of a broadcaster’s original commission that benefits from the support and promotion of the network and is in step with the proven quality of previous original commissions, ‘KateModern,’ ‘Sofia’s Diary,’ and ‘The Secret World of Sam King.’

- Third Party Productions - programmes produced by third parties exclusively for air on Bebo as well as programmes also broadcast on traditional platforms that have their own versions on Bebo as part of Open Media. An example of a third-party produced show is ‘Meet The Freshers’ made by Tom Thurlow, airing through December 2008 on Bebo.

- Open Media - Deals struck with conventional broadcasters has allowed for a huge range of programmes from ‘Fonejacker’ to ‘Top Gear’ to air on Bebo. Content is provided by both established and emerging media companies to air across the network. Currently there are 500 Open Media partners broadcasting across the network.

Bebo’s Kelly Brett says, “We are very excited to be launching Bebo Originals, taking what we learnt from successes such as Sofia’s Diary and KateModern, and building them into a constant schedule throughout next year.”

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