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blinkx Shares Advertising Revenue with Mr. Paparazzi

By Andrew Redfern @ 22nd October 2008 6:51 pm

blinkx today announced that it has formed yet another of its legendery partnership deal – but this time it is with with Mr. Paparazzi, spikey headed celebrity chaser.

Under the terms of the agreement, blinkx will leverage its AdHoc platform to place contextually advertising against Mr. Paparazzi’s clips, and will share resulting advertising revenue with Mr. Paparazzi.

“Celebrity news and gossip have always been wildly popular on the Web,” said Suranga Chandratillake, founder and CEO, blinkx. “There is a seemingly insatiable need for this type of entertainment and our partnership with Mr. Paparazzi gives our worldwide audience instant access to the latest celebrity scoop.”

“We’re thrilled to partner with blinkx, the leader in online video search,” said Dan Barton, head of IT and Production, Mr. Paparazzi. “blinkx’s innovative technology allows us to share the best celebrity rumors, gossip and industry secrets with fans everywhere, immediately and easily.”

To this date Blinkx has over 350 partners and 26 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech-recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.

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