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“Mother Lay-By” Online Campaign – How not to mix TV and Online

By Andrew Redfern @ 22nd October 2008 10:42 pm

A recent advertisement has just appear on television for an upcoming movie called “Safe trip home” and the interesting bit of the advert is that it has a mysterious one minute advert followed by a called to action saying “Google Mother Lay-By” to find out more.

An excellent compelling advert with an novel call to action – Perfect Marketing you would say?

The problem with this type of marketing is that you are really reliant on your website ranking number one in the rankings.

Unfortunately in this case the top ranking position for the term “Mother Lay-By” was for an article in the Kilkenny People Newspaper for a lady who actually became a mother in a lay-by!

News Source “Ambulance crews called to reports of a collision in Birmingham were shocked when they arrived at the scene to find a woman had given birth in a car pulled over in a lay-by.” Link

I am sure the Kilkenny People Newspaper will wonder why there is so much traffic going to an old news story!

The technique using TV to drive people online is very successful but you have to make sure two

You rank number one for “Mother Lay-By” (and in all search engines)
You are running a PPC campaign and bid on the term “Mother Lay-By”

Simple really…

Anyway if your are interested in watching the video for the new “Safe Trip Home” it appears below

Would you like to know about Video Search and how to promote on the Internet? If so, contact Hit Search, Search Engine Optimisation and Pay Per Click specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible.

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