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Kiwibox Partners With Burst Media

29th October 2008 6:57 pm

Magnitude Information Systems, Inc. (OTC Bulletin Board: MAGY) disclosed today the following developments concerning Kiwibox, its primary business unit.

Kiwibox (http://kiwibox.com), the first social networking destination and online magazine where teens produce, discover, and share content while connecting with friends, today announced that the company has signed a deal with Burst Media to launch the Kiwibox Teen Network, a premier online advertising network for marketers looking to reach teens.

The network is comprised of a select group of teen focused web sites - and is anchored by Kiwibox. Publishers within the Kiwibox Teen Network have the pportunity to share ideas, content, tools, partnerships and marketing opportunities across both the web and mobile.

“The creation of the Kiwibox Teen Network is a natural step in the nine-year evolution of our company that will provide tremendous value to both advertisers and publishers,” said Mike Howard, Vice President of Sales of Kiwibox.com. “Burst Media provides an experienced national sales team that further leverages the Kiwibox brand and position within the teen marketplace.”

The Kiwibox Teen Network gives brand advertisers an easy solution for reaching the valuable yet elusive teen audience in a single online media buy that provides comprehensive campaign management and consolidated reporting, while integrating a variety of interactive and engaging campaign elements. The partnership further cements Kiwibox’s position as a premier provider of teen content, and places the Kiwibox brand in front of more advertisers looking to reach this audience.

“Kiwibox’s approach to building a network is spot-on and I am happy Burst is an important part of their efforts,” said Jarvis Coffin, CEO and co-Founder of Burst Media. “Teens are a tough target to reach - they’re not only the ultimate media multi-taskers, but they’re also widely dispersed on the Internet. The Kiwibox Teen Network is bringing together great teen sites and firmly anchoring them under the Kiwibox brand. It is a quality approach that will give advertisers a targeted and highly efficient way to reach teens online with the creative advertising options necessary to connect with this important consumer group.”

Since its founding in 1999, Kiwibox has grown its community organically and also offers a mobile version of the website to ensure members are never out of touch with their friends and their favorite Kiwibox content.

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