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Getting started with AdSense – What not to do

By Andrew Redfern @ 27th September 2007 11:33 pm

Courtney Chin and Rohit Jenveja part of the AdSense Publisher Support today posted some really useful information of you about to begin working with AdSense.

Its worthwhile ticking all of the boxes before proceeding with your application. So to help make sure your application is approved the first time around, ask yourself the following questions below before submitting.

Do I have what I need to apply?

Website: To display Google ads, you need administrative access to the site you submit for AdSense in order to place our JavaScript ad code on your site. Adding the Google code to your site’s source code will enable you to show ads, search boxes, and referral units on your pages.

Valid payee name: Payments will be made out to the name on your account, so make sure to include your full and valid name, or that of your business, rather than just initials.

Valid address: Google need to make sure your hard-earned money reaches you, so provide a complete valid address where you can receive mail. If you live in a country or territory that doesn’t have a standard format for addresses, ensure your application includes as much information as possible

Does my website meet all the necessary requirements?

Valid URL: If you manage an entire website, just use the URL of your home page. If you manage a blog or other account within a larger website, you should provide the URL of the specific page that you manage and not the URL of the entire hosting website. Don’t forget to double check your URL for typos!

Fully launched website: Google wont review websites that are not fully launched or built, ensure that your site is live and functioning at the time you submit your application.

Unique content: Google want visitors to sites in the AdSense network to have a good experience, so please publish content that’s interesting and unique.

Pay-To Sites: If your site participates in programs that compensate people to perform activities that drive traffic to you, Google will not approve your application. Some examples of these “pay-to” programs are sites that encourage users “to click” or “to surf” or “to read email.” In addition, you shouldn’t encourage others to join these programs in the content, links, or third-party ads on your site.

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