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Internet Broadcasting Breaking Records

By Andrew Redfern @ 31st October 2008 12:12 pm

Internet Broadcasting today announced that it set all-time traffic records in September of 2008. The IB network drove record unique visitors and page views, benefitting local television stations and local and national advertising customers.

UVs grew 5% to 53.6MM in September. This compares to 51.1MM in August and 39.6MM in December 2007 — the first month the network audience was measured by comScore.

The record usage is attributed to IB’s ongoing Political and Wall Street coverage, strong weather franchises providing online functionality during hurricane season as well as ongoing SEO and distribution increases. An additional factor was unique visitor growth in extended ad network sites within IB’s total media network.

Engagement also increased significantly in September as the IB network achieved a record of 11.1MM site visits from search engines. Additionally, IB had an all-time record of 18.2MM video streams, as well as the second highest total visitor minutes at 762.4MM, and the seventh highest page views at 518.5MM across the IB network of sites.

The Weather section posted its fifth highest page view total in history, with 63.5MM. Hurricanes across the country drove 4.9MM Weather section page views in September alone. IB sites generated a combined record total of 6.3MM page views to the Money section, and 5.3MM page views to the Politics section, the third highest total in history. The Sports section increased 30% from August to 14.2MM, the highest total in 2008.

The television broadcasters in the IB network benefitted as part of this record usage. Specifically, 10 stations hit records in terms of unique visitors and/or page views throughout September. Most noteworthy, according to comScore Media Metrix, IB has 25 TV sites that ranked #1 within the top 50 DMAs.

IB CEO David Lebow commented, “We’re highly committed to our stations winning in their markets. We’re doubling down on providing market-leading tools and services to our partners so they maximize their usage and their online advertising revenue. We continue to innovate, to grow usage and revenue for our stations, and to give our advertisers more local audiences to reach as part of their advertising campaigns.”

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