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Baidu Launches Online C2C Platform

By Andrew Redfern @ 31st October 2008 6:31 pm

Baidu.com, Inc. (Nasdaq: BIDU), the leading Chinese language Internet search provider, today announced the official launch of a beta version of its online C2C platform, called “Baidu Youa“.

Baidu Youa is an online shopping system through which merchants can sell their products and services at Baidu-registered stores.

The customers, driven to these stores primarily through Baidu’s market leading search engine, will be able to use a Baidu-branded online payment system, BaiFuBao, to make purchases. BaiFuBao was created in-house by Baidu’s research and development team and is ready to be utilized on the C2C platform.

“Baidu Youa continues Baidu’s tradition of providing the best possible online experience for our users,” said Mr. Jun Yu, Baidu’s vice president of products.

“This new C2C platform provides user-friendly shopping with emphasis on customer service.” Mr. Yu continued, “Our expansion into China’s early- stage e-commerce market is a natural move for Baidu as Chinese netizens are becoming more comfortable shopping online.

With our vast user community, technological expertise, mature product offering and deep understanding of Chinese Internet landscape, we believe that we have a competitive edge in China’s C2C arena and look forward to taking full advantage of the growth potential of this sector of the Internet.”

In the invitation-only preliminary testing stage, 10,000 sellers were selected from over 100,000 applications to become the first merchants of Baidu Youa. Meanwhile, 50,000 users from Baidu’s online community platforms were selected to be Baidu Youa’s first customers. In the short test period, merchants uploaded more than 1 million items for sale.

Would you like to know about Baidu and Chinese Search Engines? If so, contact Hit Search, Search Engine Optimisation and Pay Per Click specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible.

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