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Affiliate News - LinkShare Adds 74 New Advertisers

by Andrew Redfern @ 3rd November 2008 7:38 pm

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Affiliate network LinkShare today announced that it has secured 74 new advertisers to its network for the third-quarter of 2008.

The new customer count outpaces LinkShare’s second-quarter growth, reflecting both the company’s success in providing full-service online marketing solutions as well as the increasing demand for performance marketing as a result of the current economic landscape.

“Now more than ever companies are looking for measurable return on investment from their marketing dollars,” said Yasuhisa “Yaz” Iida, Co-President, LinkShare Corporation. “We are pleased to see these new customers joining LinkShare’s network for performance-based marketing solutions.

For all of our customers — both existing and new — LinkShare consistently strives to provide excellent services while developing new and relevant technologies that support the specific and evolving needs of
today’s online marketers.”

Known for attracting large, sophisticated ecommerce companies, third-quarter additions to LinkShare’s network include 42 small-and-medium-sized companies. Ecommerce programs, such as cost-per-action (CPA) marketing, that are measured based onĀ  erformance, have become a vital part of many business strategies as a way to significantly improve both revenue and ROI.

“LinkShare is proud to welcome so many small-and-medium-size businesses to our network,” said Jonathan Levine, Co-President, LinkShare Corporation. “In today’s tough economy, these advertisers can benefit from our global network of publishers to market and sell their products while tracking each affiliate marketing dollar spent. LinkShare continues to offer a dynamic interactive network where advertisers and publishers of all sizes can work together to form mutually beneficial relationships.”

Third-quarter additions to the LinkShare network include companies within the Internet’s fastest-growing and most dynamic markets, including retail, media and fashion. One small-to-medium-sized business that has joined the LinkShare Network is Hay House, Inc.

“Hay House was started by one woman with an idea, and has now become one of the fastest growing self-help and transformational publishers in the world,” said Tiffini Alberto, Internet affiliate manager, Hay House, Inc. “Through our partnership with LinkShare, our affiliate marketing program is on track to generate nearly $1,000,000 in revenue this year. Our network has grown to include more than 4,700 affiliates that carry the Hay House brand. We are able to manage and track our affiliates’ successes using LinkShare’s extensive portfolio of services, which allows us to focus on building and maintaining customer relationships and growing our brand. ”

Despite recent macro-economic trends, online retail sales are expected to reach $44 billion this holiday season. For companies seeking to reach the widest audience of prospective buyers, affiliate marketing programs have proven to be extremely cost-effective.

Would you like to know more aboutĀ Affiliate Marketing? If so, contact Hit Search on 0845 643 9289. Remember, its a big world out there, make sure you become visible.



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