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Plug finally pulled on Google / Yahoo adwords partnership

By Andrew Redfern @ 5th November 2008 5:44 pm

Today saw the world’s two biggest search engines finally wave the white flag over their attempts to establish a working partnership allowing Google adWords ads to be shown in Yahoo! search result listings.

The deal could have been worth upto half a billion dollars to Yahoo however the plans hit problems after falling foul of anti-trust scrutiny in the US.

Now today’s announcement see the alliance finally abandoned.

Whilst Google would certainly have benefitted from the move the bad news will be felt more keenly at Yahoo who were hoping to benefit from the extra revenue this would generate as it tries to recover from a difficult period which has seen it’s share price plummet after it rejected a $47.5 billion takeover offer from rivals Microsoft.

The deal would have given the two search giants a huge share of the search advertising market and it was felt such a partnership would represent a significant monopoly. Google had hoped the deal would not undergo such scrutiny because they do not actually directly control the market prices.

Would you like to know more about search advertising? If so, contact Hit Search, SEO and Google adWords qualified PPC specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible.

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