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SearchMedica.com Wins 2008 WebAward for Best Search Engine

10th November 2008 7:19 pm

SearchMedica.com today announced it received a 2008 WebAward from the Web Marketing Association. SearchMedica was named Best Directory or Search Engine.

“Medical professionals who use SearchMedica constantly provide feedback, and in the last year we continued incorporating that input andmade a great deal of improvements and changes to SearchMedica,” said Edward Grossman, senior vice president of digital media and acquisitions forĀ  SearchMedica.

“We always appreciate hearing from medical professionals about how they use SearchMedica in their practice, but receiving this honor from the Web Marketing Association shows the greater online community also acknowledges SearchMedica’s progress in presenting Web content more practically to medical professionals.”

More than 2,400 sites from 45 countries were evaluated across 96 industry categories during this year’s WebAwards. Each site was evaluated by three or more expert judges based on Design, Innovation, Content, Technology, Interactivity, Copywriting and Ease of Use. SearchMedica consistently scored well above industry and WebAward averages on all seven criteria.

“[It is] hard to judge a search engine, but [SearchMedica] can be added into one’s own site, and the design is good,” said one WebAward judge of SearchMedica. “The returned search seemed useful and the related topics correct. Strikes me as a brilliantly made…and immensely useful site. Too clever for me.”

The highest score in any given category wins Best Web site of that industry, while other high achievers in the same category are awarded the Outstanding Website WebAward or the Standard of Excellence WebAward.

“While we are honored to be recognized as the best in the industry, it is even more encouraging to hear the judges say SearchMedica is ‘too clever,’” Grossman continued. “We created SearchMedica in response to the frustrations of doctors trying to search for clinical information on mainstream search engines amidst all the consumer clutter. This means we have accomplished what we set out to do. Without a medical background, not much of what a user finds through SearchMedica.com will make much sense.”

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