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Black Friday and MSN adCenterby Andrew Redfern @ 22nd November 2007 10:41 pm Carolyn from the adCenter Community Team posted on the official adCenter some excellent commentary on Black Friday and the season nature of Online Advertising and also some revealed what Live Search’s typical conversion rate is. Carolyn comments “Before we send those of you in the U.S. off for a happy Thanksgiving holiday, we wanted to share some research to help with your holiday campaign planning. First off, interesting information from the Atlas Institute. Their findings show that last year, the busiest online shopping day was Monday, December 11 the second Monday before Christmas.
Atlas predicts this year’s busiest day will be Monday, December 10th. Other learnings from the Atlas Institute study: Over 17 million unique users per month (1) This audience converts well too: Live Search converted 3.1 percent of searchers to buyers (2). 1. comScore Category Search Shares September 1, 2007 If you would like to know more about the history of Black Friday and how it come about then head on over to Wikipedia for a full explaination. The post also points out that 3.1% of searchers of Live search go on to make a purchase. If you want to know how MSN adCenter can increase the exposure of your brand - contact HitSearch and see how we can help target your customers. Remember, its a big world outthere, make sure you become visible. Other Related Stories That May Be Of Interest:
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