

After our recent worldwide SEO series we, through our partners, are keeping a much closer eye on the different global sectors. Today there is one thing dominating sales and marketing (both traditional and online) over in America. Black Friday is almost upon us. It’s a term that leaves many people around the world bemused whilst in the US it will have been on the radar for weeks.
It’s interesting how such a localised phenomenon can take on such importance globally. The sales figures generated tomorrow will immediately be seized upon as a barometer for the US retail sector and a good Black Friday could be seen as a shot in the arm for both balance sheets and consumer confidence.
It’s only one weekend but it is that important.
It does permeate into a wide range of places. We notice at least two Facebook groups devoted to Black Friday bargain hunting :
Black Friday Sales Ads – (Be the First to Know)
On Monday the result will be poured over and analysed but for now Americans can enjoy their thanksgiving turkey and then get ready to shop ’til they drop.
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