28th November 2008 12:01 am

Retailers have increased Black Friday sale offers by 21% over last year according to ShopLocal. This traditionally strong shopping day could be as big as ever.

In the current economic conditions consumers are looking for deals, and retailers have clearly communicated to them that they will see the best deals on Black Friday. Not only have retailers offered a higher volume of promotions, there has been an unprecedented early release of Black Friday deals, with a majority of major retailers announcing early this week.

“This year’s Black Friday sales could be bigger than ever. Consumers will not only find great deals on gifts, but could make additional purchases on items for themselves or their homes to take advantage of the deals being offered,” said ShopLocal CEO Vikram Sharma. “Retailers are offering great value to consumers in a difficult season.”

With fewer shopping days between Thanksgiving and Christmas, and pent-up consumer demand, retailers are greatly increasing the amount of products they are discounting and giving access to the consumer by making the promotions available before Black Friday.

Retailers are doing a great job of using the Internet to promote their in-store deals and smart shoppers are visiting retailer sites to find the best deals before heading out to stores.

ShopLocal sites provide an indication of how some products will perform. Shoppers are showing strong interest in notebook computers from HP, Toshiba and Sony, HD TVs, the iPod Nano, GPS systems and men’s and women’s outerwear with discounts between 50% and 65%.

The latest and greatest promotions from retailers can be found through the ShopLocal website and updates on the holiday shopping trends and real time updates are available at the ShopLocal blog.

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