Buy.at becomes Ticketmasters affiliate network provider
By Andrew Redfern @ 28th November 2007 2:03 pm
Ticketmaster has launched its first-ever online affiliate network in the United States with the help of affiliate network Buy.at
Consumers can register to become Ticketmaster affiliates at ticketmaster.com/affiliates and begin earning commissions for online ticket sales that originate via links from their websites.
Ticketmaster affiliates will also have access to Ticketmaster search buttons, banners, and link engines.
“Our new affiliate network will link us to marketing and content partners with loyal traffic and bring even more fans to Ticketmaster.com to purchase tickets to our clients’ events,” said Sean Moriarty, President and CEO, Ticketmaster.
“We are going to continue expanding the network with more tools and functionality, and we expect to roll out the program globally in the near future.”
“As a promoter and venue operator, we work closely with Ticketmaster to market our events to the widest possible audience,” said John Meglen, President and co-CEO, Touring and Special Events, AEG Live.
“This affiliate program offers a valuable new distribution channel and positions Ticketmaster as an even stronger partner for us and the event industry.”
Ticketmaster is the first primary [original sale] ticketing company in the United States to offer an affiliate program. The Ticketmaster affiliate program and EventEngine widget were developed in association with buy at, Inc.
buy at will provide Ticketmaster with affiliate support, tracking, reporting and payment services.
“The extensive affiliate network and technology we’re able to provide to Ticketmaster will allow the company to cost-effectively increase their reach on the Internet,” said Malcolm Cowley, President, buy at, Inc.
“As their affiliate network provider, we will be able to help them build and extend their online sales channels.”
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