$14 billion online spent this holiday season
by Andrew Redfern @ 6th December 2007 1:24 pm
comScore today released a report today saying that more than $14 billion has been spent online during the season-to-date, marking a 17-percent gain versus the corresponding days last year.
The heaviest online spending day of the season thus far was Cyber Monday (November 26) with $733 million in sales.
“This most recent week started strong as consumers spent $733 million on Cyber Monday, which was followed by three consecutive days where spending surpassed $700 million,” said comScore Chairman Gian Fulgoni.
“However, strong sales subsided towards the end of the week, eventually resulting in a 17-percent gain versus the corresponding time period last year — in line with the growth rates we’ve experienced for the season-to-date.”
Video games, consoles & accessories continues to be the hottest online retail category, rising 145 percent in November versus the corresponding days last year, while furniture, appliances & equipment (up 45 percent) and sport & fitness (up 30 percent) are also performing well.
Three of the most popular holiday season categories, toys, consumer electronics, and books & magazines, are each growing at 17 percent, coinciding with total online retail spending growth.
Fastest growing retail E-Commerce categories by dollar sales - Percent Change in spending
Video Games, Consoles & Accessories- 145%
Furniture, Appliances & Equipment- 45%
Sport & Fitness -30%
Toys - 17%
Consumer Electronics -17%
Books & Magazines - 17%
Apparel & Accessories - 16%
Computer Hardware -15%
Music, Movies & Videos -14%
Home & Garden - 14%
Other Related Stories That May Be Of Interest:
- Holiday Season Online Spending Outpacing Forecast
- Online holiday retail spending up 18%
- Black Friday spending up 22% on last year
- Online spending up 19% on last year
- Online retail spending 33 percent against last year
- $859 Million E-Commerce Spend on December 15
- Online spenders on Cyber Monday convert at 6%
- comScore: E-Commerce spending 18% up on last year
- 2007 Online holiday sales grow by 29 percent
- Online Spending Up 15% on Cyber Monday “Second Heaviest Spending Day”
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