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Agency Takes ‘Paid Search and Search Engine Optimisation Offering’

By Andrew Redfern @ 26th January 2009 9:11 pm

iCrossing (http://news.icrossing.com), a global digital marketing company, today announced that it took “top honors for both paid search and search engine optimization (SEO) current offering” in the Forrester Wave(TM): US Search Marketing Agencies, Q1 2009 report. The full report can be found at http://www.icrossing.com/articles/forrester-search-wave-report-09.pdf.

According to the report, “iCrossing bests others in both paid search and SEO because of its open bid management platform, its use of market mix models to aid enterprise paid search planning, and its heritage of optimizing dynamic sites for natural search results.” iCrossing was also listed as the largest agency reviewed by publicly disclosed or Forrester-estimated search revenue.

“We have the best and brightest staff in the industry who work hard everyday as they draw upon the strong element of search in our DNA to not only serve clients, but also to create new opportunities,” said Don Scales, president and chief executive officer, iCrossing.

Forrester’s report evaluated seven top search marketing agencies based on their expertise in both paid search and search engine optimization services. The report evaluated against 72 criteria, based on data from client interviews, vendor surveys, scenario-based demos, and reviews of clients results.

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