10th December 2007 9:53 am

comScore today released an update of holiday season e-commerce spending for the first 37 days (November 1 - December 7) of the November - December 2007 holiday season.

More than $18 billion has been spent online during the season-to-date, marking an 18-percent gain versus the corresponding days last year. Thursday, December6 recorded $803 million in online sales, up 28 percent versus year ago, making it the heaviest online spending day in history.

2007 Holiday Season To Date vs. Corresponding Days* in 2006

November 1 - December 7 - 18% up
Week Ending December 7 - 20% up
Thanksgiving Day (November 22) - 29% up
“Black Friday” (November 23) - 22% up
“Cyber Monday” (November 26) - 21% up
Thursday, December 6 - 28% up

“December got off to a strong start, as we saw spending growth accelerate to 20 percent for the week and the first ever $800 million online spending day on record,” said comScore Chairman Gian Fulgoni. ”

It was a terrific kick-start to December, but we expect the upcoming week to be the heaviest online spending week of the holiday season as the procrastinators and late-season deal-seekers come out in earnest.”

November saw millions of consumers research their holiday season purchases, and several technology product searches proved particularly popular. More than 30 million U.S. searches were conducted for Nintendo Wii, while Apple iPod (24.8 million) and Xbox 360 (11 million) also generated heavy search activity.

Interestingly, Sony PlayStation 2 generated more searches (9.7 million) than the more recently introduced PlayStation 3 (7.6 million), a sign that consumers are bargain-hunting this year and seeking out more affordable gift options.
Most Tech Product Searches
Products                    Searches (000)
Nintendo Wii                    30,455
Apple iPod                      24,777
Xbox 360                        10,985
Playstation 2                    9,658
Playstation 3                    7,566
Nintendo DS Lite                 6,586
Apple iPhone                     6,002
Apple iPod Nano                  4,231
Garmin GPS                       3,032
Apple iPod Touch                 2,880
Playstation PSP                  2,010
TomTom GPS                       1,291
Magellan GPS                     664
Nokia N95                        390
Nokia N81                         66
Amazon Kindle                     61   

“Gaming consoles and accessories represent the strongest growing product category this holiday season, with sales up more than 130 percent versus year ago.

The Nintendo Wii is attracting particularly strong interest, as evidenced by the intense search activity occurring around the product,” added Mr. Fulgoni.

“While iPods and iPhones are predictably popular, we’re also seeing that consumers are actively searching for information on GPS products. This is a category that can be expected to grow strongly during the next few years.”

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Other Related Stories That May Be Of Interest:

1. Online retail spending 33 percent against last year
2. Online spending up 19% on last year
3. Black Friday spending up 22% on last year
4. Online holiday retail spending up 18%
5. Online Spending Up 15% on Cyber Monday “Second Heaviest Spending Day”
6. $859 Million E-Commerce Spend on December 15
7. $14 billion online spent this holiday season
8. Nielsen - Black Friday traffic grows 10% on last year
9. ComScore - A Review of Online Consumer Spending available for purchase
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