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Spanish Mobile Advergaming Company Launches In-Game Adverts

By Andrew Redfern @ 17th February 2009 11:25 am

Mobixell is partnering with Unkasoft Advergaming, leading provider of advergaming and mobile marketing, to deliver multi-channel, rich-media advertising campaigns including in-game adverts.

Both Mobixell and Unkasoft Advergaming will display the solution at this year’s Mobile World Congress in Barcelona on stands J36 (hall 1), and CY11. The alliance between the two companies will allow mobile operators and content providers to offer a comprehensive multi-channel mobile advertising solution to brand owners, which includes the option of ad-funded games.

Unkasoft Advergaming delivers a mobile gaming platform to mobile operators and publishers, which allows third party advertisers like Pepsi and Toyota to insert advertising messages inside free video games, offering a powerful personalized and interactive medium to engage with subscribers. The partnership with Mobixell, to create a joint solution, composed of Unkasoft’s Advergaming platform and Mobixell Ad-It(TM) multi-channel ad-server solution, allows existing and prospective customers of both companies to deliver high quality, multimedia adverts across multiple channels, including WAP, SMS, MMS and video, as well as the highly interactive and engaging gaming medium.

The joint solution enables the dynamic insertion of rich media adverts in games, as part of a unified multi-channel campaign management environment. Contextual, behavioral, demographic or location-based criteria are, ensuring optimal relevance for the consumer, whilst enforcing policy and privacy protection.

“The partnership with Mobixell brings the Unkasoft Advergaming solution to the most innovative operators, which employ multi-channel advertising solutions,” said Juan Antonio Munoz-Gallego, Co-founder Unkasoft. “Operators and brands can now engage the users in an interactive and personalized manner. I believe this joint solution offers a win-win situation for the mobile operator, the brand owner and the user.”

Operators are seeking proven solutions that create additional revenues streams,” said Avichai Levy, Executive VP Marketing, Mobixell, “Through this partnership, our customers can now enjoy in-game mobile advertising, which is a fertile ground for brand owners and creative agencies, and an area rich for exploitation by mobile operators and content providers.”

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