Turn Now Ranked Among Top 10 Advertising Networks
by Andrew Redfern @ 20th February 2009 10:31 am
Turn Inc today announced it has achieved an important industry milestone by advancing to become one of the top 10 display advertising networks in the US market, according to January comScore rankings.
Turn’s #10 position is a jump from last month’s #15 spot and is attributed to an 8 percent increase in unique user reach to 132 million, and a 45 percent jump in page views to 4.2 billion. In January, Turn reached 69 percent of the US Internet audience.
Since its launch in March of last year, the Turn market’s user reach has grown over 180 percent, outpacing all of the other ad networks appearing in comScore’s top 20. In January, Turn was also chosen by AlwaysOn Media as one of the AO Media 100 Top Private Companies.
AO Media 100 is a power list of the top private digital media companies. Turn was handpicked by the AO Media editorial team based on a set of five criteria - innovation, market potential, customer adoption, media buzz and investor value creation.
“As overall industry growth slows with the economic downturn, we are seeing a clear ‘flight to quality’ with advertisers shifting budget to those distribution partners who can deliver performance and ROI,” said Jim Barnett, Turn’s CEO.
“Our consistent month-over-month growth demonstrates how Turn’s predictive targeting technologies, combined with goal-based pricing and unique analytics, are delivering superior performance for branded response advertisers.”
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