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Skittles Throws Its Brand Into The Twitter Bear Pit

By Andrew Redfern @ 2nd March 2009 12:57 pm

What does everyone think of the new Skittles website? Place Skittles.com into your web browser, you will be then presented with a Twitter Search result page with the query “skittles” – which will display the buzz and news about skittles. An example of how the new website looks is listed below

Handing your brand over to the general public is a brave step (some say stupid step) but non the less it has generated significant buzz since it was launched.

Initial response has been mixed with comments such as “Publicity + Anonymity + Internets = Trolling :) #skittles ” and “Whoa. The concept behind the new #skittles website is… kindof awesome. http://skittles.com ”

But would you class this as a) laziness of the highest order b) inspired genus?

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