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New York Daily News chooses WebTrends for Analytics

By Andrew Redfern @ 13th December 2007 4:25 am

WebTrends was today announced that New York Daily News, the largest newspaper in the largest media market in America, has chosen WebTrends Analytics to gain insight into its NYDailyNews.com readers.

The Daily News chose WebTrends Analytics, the leading web analytics solution in the integrated WebTrends Marketing Lab 2 suite, based on its ability to handle data and its strength in integrating with other leading technology solutions on the market through the WebTrends Open Exchange partner network.

“WebTrends is recognized as one of the most reputable Web site analysis solutions on the market,” said Bianca Janosevic, General Manager, Online at The Daily News.

“It was important for us to partner with a solution provider that would enable us to collect comprehensive insight into our customers’ behaviors and extend our online initiatives with other technology solutions by providing a platform that is open and flexible.”

“We are excited to partner with the Daily News by providing them a full-featured web analytics platform that will give them the ability to meet their complex business needs,” said Bruce Coleman, CEO of WebTrends.

“Our strategy to deliver an open platform that can easily integrate with other best-of-breed technology solutions provides innovative organizations like the Daily News with a comprehensive marketing solution.”

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