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Dell success highlights how Twitter can be used to generate profit

By Andrew Redfern @ 12th June 2009 10:55 am

PC maker Dell has recently revealed how it has successfully used the populart micro-blogging site Twitter to generate millions of dollars in sales.

In a report on Reuters Dell, which has been posting to Twitter for around two years, announced it has made over $3 million directly from it’s followers who reached their online sales site via it Twitter posts.

This provides an interesting case study on how businesses can utilise web 2.0 sites to generate business. Dell generated revenues of $12.3 billion in the first quarter of this year so the Twitter sales are not going to make a huge difference in the grand scheme of things however it shows that social media is effective if the message is right.

Whilst Dell are a huge brand a campaign of promotion can be effective in this area if the basic message and the levels or saturation are right. The PC maker is a notable example of this. Dell has said it posts 6 to 10 times a week from its DellOutlet account. This profile has well over half a million followers and has generated the majority of the Twitter-based sales. Almost every post includes a voucher code half of the posts are exclusive to Twitter.

At present Twitter does not charge for companies to use their service in this manner however they plan to offer extra premium services and add-ons in the near future.

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